Articles by tag: Ally Shay Article

What Can Marketers Learn From Botox?

What once started as a party favor at glamorous Hollywood parties in the 1950s has taken the medical world by storm lately. Cosmetically, the Botox industry is booming, and millennials are embracing it. However, the drug has benefits far beyond the scope of its well-known aesthetic perks. Clinical trials and patient responses have proved Botox […]

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How Freezing Temperatures Became the Hottest Trend in Wellness

The beauty industry is an economic gold mine and consumers are on a constant journey of exploration. One practice in particular, cryotherapy, has continued to defy conventional wisdom within the anti-aging and weight loss industry. The emerging method has both women and men pouring money into this cutting-edge wellness movement. What began as a pain […]

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Next generation of security solutions
The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
April 23, 2024

The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]

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Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
April 23, 2024

As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]

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Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
April 23, 2024

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]

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Cyber-first approach
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
April 23, 2024

How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]

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