Articles by tag: content strategy
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses to thrive. That’s why MarketScale‘s Digital Marketing Strategists are committed to guiding our clients toward success by enhancing their content strategy. In our latest ebook, “2024 B2B Content Strategy Trends,” we delve deep into the dynamic world of content […]
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The Power of Interconnectedness for Unleashing Marketing Potential
In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed […]
B2B Weekly - Past Events
Unleashing Wisdom: Why Older Professionals Need To Become Content Creators
In the ever-evolving landscape of marketing, content creation has emerged as a vital aspect for companies to promote their brands and connect with their target audiences. Despite this recognition, a lingering misconception exists that only younger professionals can create authentic content. The recent episode of B2B Weekly aims to dismantle this stereotype and empower […]
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Military and Corporations Competing for Talent Must Utilize Education Incentives
It’s a fast-evolving workforce out there and the competition for talent has intensified, touching even the most traditional sectors such as the military. As companies, large and small, recognize the importance of investing in their employees through education benefits, a new landscape emerges where even the U.S. military must innovate to attract and retain […]
School Safety Becomes Enhanced Through Effective Communication Systems
With the academic year winding down, school administrators often turn their focus to enhancing campus safety—a major priority that never diminishes. For a special segment of “Icom,” this vital topic is explored, particularly on how robust communication systems can secure educational institutions more effectively. Kevin Davis, Assistant Director of Public Safety at Harding University, […]
Predictive and Prescriptive Analytics Open Up a New Frontier of Smart Logistics Technology
As the logistics industry rapidly integrates connected, smart, and ecosystem-level technologies, predictive and prescriptive analytics promise to streamline operations and enhance efficiency. The recent influx of high-revenue opportunities has drawn blue-chip technology talent into the logistics sector, highlighting the increasing importance of predictive analytics, artificial intelligence, and automation in shaping the future of […]
Business Growth and Personal Well-being Can Co-Exist and Thrive: A Discussion with Jacey Cadet
In today’s fast-paced entrepreneurial environment, the balance between personal well-being and business success is more crucial than ever due to the increasing pressures of the digital age and heightened awareness of mental health issues among professionals. This topic sets the stage for a deep dive into sustainable business practices that can find a healthy […]