Articles by tag: Corporate Sponsorship
Corporate sponsorships have been a key source of revenue for professional sports teams. However, the era of buying a sign is no more. Now, it’s all about the experience. Game Changers host Katie Steinberg chatted with Michael Mattocks, Senior Director of Corporate Sponsorships for the Dallas Mavericks, to get his insights. Mattocks has a unique career…
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What Makes an NBA Sponsorship a Slam Dunk?
If you have turned on an NBA game these past couple of seasons one thing has probably caught your eye on players jerseys in fact might have even prompted you to pull out your phone and do a quick Google search. Those patches….. team sponsors similar to what see you in Nascar and soccer…