Articles by tag: Digital Mareting

Decision Makers Are Re-Evaluating Marketing Investments

Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their Read more

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AV Marketers
Should AV Marketers Treat Content Creators as Prosumers or Professionals?
October 15, 2021
  Key Points: 40% of people worldwide identify as content creators according to Shure and Futuresource. 40 million people are creating audio-only content like podcasts or music. Creators Read more
A Woman Seen Trip Stacking
Is “Trip Stacking” Fall’s Biggest Travel Trend?
October 15, 2021
  Key Points: Trip stacking is when travelers plan multiple trips in case one of them gets canceled due to the pandemic. Trip stacking can be a dangerous trend for small companies who can't Read more
IHRSA Trade Show
Trade Shows Are Back, and That Means Quality Connections for Fitness Vendors
October 15, 2021
  Key Points: For EGYM, the virtual trade show experience is efficient but lack the interpersonal experience you get from see old friends, colleagues, and fitness vendors at in-person trade Read more
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Decision Makers Are Re-Evaluating Marketing Investments
September 2, 2021
Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their Read more