Articles by tag: DOOH
There remains a huge opportunity to market to consumers on the go, and a whole industry has risen to meet that demand. However, out of home advertising has many drawbacks that prevent companies from relying on this channel too heavily. Companies like Intel hope to change this perception, as well as the overall effectiveness of […]
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Industrial IoT
A Case for Evolving the Digital Out-of-Home Experience
Digital out-of-home (DOOH) is a rather broad term – in fact, according to Intel IOT Business Development Director Maroun Ishac, it’s “really the millions of screens that you see outside of the home.” Alongside those millions of screens, which adorn everything from taxis and ridesharing vehicles to mall advertising, smart city infrastructure and airport signage, […]
Retail
The Future of Retail, Gaming and Entertainment
When looking at the future of retail, gaming and entertainment, there is a significant opportunity for these industries to evolve, grow and leverage emerging technologies. On this episode of To the Edge and Beyond, Cheol Kim, General Manager of Intel IOT Retail, Gaming and Entertainment offers a look ahead. In the realm of retail, […]