Articles by tag: Matt Powell
Did you know that footwear accounts for 16-32% of the fashion industry’s total environmental pollution? That includes everything from the toxic chemicals used in leather to textile-based shoes using water and the amount of plastic in synthetic-based footwear. Once a pair of shoes reaches its end life, it usually ends up a landfill. With […]
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Retail
What Sneakers Tell Us About Branding and Consumer Behavior
The sneaker and shoe market has developed its own unique culture over the course of the last half-century. While there are more brands and options available today than ever before, exclusivity is still a major factor in the industry. “No question, scarcity is a driver in this market,” Matt Powell, Senior Industry Advisor at NPD […]