Articles by tag: museum
International African American Museum to Feature Sony Technology to Inspire and Facilitate Education
The International African American Museum (IAAM) announced this week that Sony Corporation of America will be making a $1.7 million product donation to the museum. The in-kind donation is made possible through Sony’s Global Social Justice Fund, on behalf of Sony Corporation and its U.S. affiliates. Sony Electronics’ industry-leading technology will be used to create displays […]
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Delivering Innovative AV Integration and Storytelling in Iconic, Historic Spaces
As audiovisual technology marches forward, some of the world’s most iconic and historic places are being swept into the current. There’s a common desire to maintain these powerful spaces, but also to shine renewed light on them by leveraging the kinds of cutting-edge, engaging and immersive experiences only today’s innovations can provide. Planning and implementing […]
Fusion
Fusion: Discovering the Technology Behind Washington D.C.’s Spy Museum
Spies have captured global audience attention for centuries, be they real-world spies like the Rosenbergs, or famous fictional characters like James Bond. It’s no wonder the International Spy Museum is “the most successful paid admission museum in D.C.,” said Chris Cooper, the Spy Museum’s Project Manager for Electrosonic. On this episode of Fusion, we take […]
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Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]
Introducing Machine to Machine (M2M) Marketing: The Next Frontier in Business Automation
As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential. The Rise of M2M Marketing M2M Marketing builds […]
Trending Soon: Solving Customers’ Needs and Creating Personalized Shopping Experiences is the Future of Retail
One way that brands can enhance customer loyalty and increase their sales is by leveraging the growing consumer desire for easy and personalized shopping experiences. In a recent segment of Experts Talk for a roundtable discussion on the present and future state of retail stores, Sarah Jarvis, a Retail Marketing and Loyalty Expert at […]