Articles by tag: Third Party Cookies
As users continue to demand greater privacy (transparency, choice/control over how their data is used, etc), it’s been clear for some time that the web ecosystem must evolve to meet these ever-increasing demands. In 2019, Google announced an initiative called Privacy Sandbox, a secure environment for personalization that also protects user privacy. This approach […]
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Software & Technology
The Bleak Future of Third-Party Cookies in AdTech
On this MarketScale podcast, Voice of B2B was joined by PrograMetrix Co-Founder and Managing Director Phil Parrish, an AdTech veteran, to discuss a hot topic in the space – the potentially bleak future of third-party cookies in the face of emerging technologies. Essentially, third-party cookies are those created by domains other than the one […]