Articles by tag: Third Party Cookies

The Death of the Third Party Cookie Creates A New Balancing Act

As users continue to demand greater privacy (transparency, choice/control over how their data is used, etc), it’s been clear for some time that the web ecosystem must evolve to meet these ever-increasing demands. In 2019, Google announced an initiative called Privacy Sandbox, a secure environment for personalization that also protects user privacy. This approach […]

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Software & Technology
The Bleak Future of Third-Party Cookies in AdTech

On this MarketScale podcast, Voice of B2B was joined by PrograMetrix Co-Founder and Managing Director Phil Parrish, an AdTech veteran, to discuss a hot topic in the space – the potentially bleak future of third-party cookies in the face of emerging technologies. Essentially, third-party cookies are those created by domains other than the one […]

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learning management systems
5 Ways Learning Management Systems Embedded in Your PMS Help Jump-Start Onboarding
April 25, 2024

Hoteliers planning on new hires and seasonal hires must focus on shorter lessons, interactive experiences, and providing accessible learning tools to workers.  By Warren Dehan Independent hoteliers are looking for impactful ways to train tomorrow’s workers – and fast. Hotel leaders must find ways to shorten training time and improve worker decision-making, starting with how […]

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health data
Secure Health Data and Services with Workforce and Regulatory Enhancements
April 25, 2024

The healthcare industry faces a rising wave of cyberattacks, highlighting the critical urgency to fortify cyber defenses. These breaches threaten the integrity and availability of essential healthcare services and sensitive health data, intensifying the need for robust cybersecurity measures. This urgency is partly driven by the complex nature of healthcare technologies and the limited cybersecurity […]

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nursing industry
Create a Sustainable Nursing Industry Future through Enhanced Culture and Community Initiatives
April 25, 2024

The 2022 National Sample Survey of Registered Nurses, released in March 2024, reveals significant shifts within the nursing industry. Despite increased diversity among healthcare workers, issues like burnout and job dissatisfaction have notably increased, while the industry faces persistent staff shortages projected to last until 2036. This evolving landscape raises urgent questions about the […]

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value-based care models
Value-Based Care Models Need Actionable Data Tools to Drive Patient Engagement and Outcomes
April 25, 2024

Healthcare delivery is undergoing a significant shift towards value-based care models. These models prioritize positive health outcomes and cost-effectiveness, unlike the previous focus on the quantity of services provided The success of these models heavily relies on patient engagement, a critical component that ensures patients actively participate in managing their health. This shift is […]

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