The Socially Awkward Podcast
Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…
Latest
Hospitality
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…
Articles Business Services
From Wall Street to World Travel: Scott Eddy’s Journey to Becoming Hospitality’s No-Nonsense Voice
In 2019, travel and tourism contributed a whopping 10.4% of global GDP — a figure that vanished almost overnight when the pandemic brought the world to a standstill. Today, the industry has clawed its way back to that same share of the global economy, but travelers have changed. They no longer settle for polished marketing…
Articles Hospitality
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….
Hospitality
Rank, Reach, and Revenue: Unlock YouTube Marketing Strategies That Drive Hospitality Growth
The hospitality industry has weathered enormous shifts in the last five years, from pandemic‑era shutdowns to evolving guest expectations. Although hotels are projected to add over 14,000 employees in 2025, staffing levels are still well below pre‑pandemic (2019) figures. For hotel professionals, visibility and adaptability are critical, not only in operations but in how they…
Hospitality
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…
Hospitality
Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk
The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…
Latest
Spiral Growth: The Career Strategy That Builds Real Leaders
Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…
In the Race to Build Smarter AI, Technology Leaders Shouldn’t Forget That Innovation Needs Oversight
When a résumé is filtered out, a loan is denied, or a piece of content never reaches its audience, artificial intelligence may be the unseen hand behind the outcome. As these systems spread across the tools and institutions that shape daily life, the assumptions and priorities of their designers are carried forward into decisions…
Beyond Enforcement: The Evolving Role of School Resource Officers
School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso sits down with Dr. Penny Schultz, Assistant Director of School Safety and Security at Chesapeake Public Schools, to unpack the often-misunderstood role of School Resource Officers (SROs). The conversation highlights how effective SROs function not…
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…
Latest Videos - Socially Awkward Podcast
Articles Hospitality
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…
From Wall Street to World Travel: Scott Eddy’s Journey to Becoming Hospitality’s No-Nonsense Voice
In 2019, travel and tourism contributed a whopping 10.4% of global GDP — a figure that vanished almost overnight when the pandemic brought the world to a standstill. Today, the industry has clawed its way back to that same share of the global economy, but travelers have changed. They no longer settle for polished marketing…
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….
Hospitality
Rank, Reach, and Revenue: Unlock YouTube Marketing Strategies That Drive Hospitality Growth
The hospitality industry has weathered enormous shifts in the last five years, from pandemic‑era shutdowns to evolving guest expectations. Although hotels are projected to add over 14,000 employees in 2025, staffing levels are still well below pre‑pandemic (2019) figures. For hotel professionals, visibility and adaptability are critical, not only in operations but in how they…
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…
Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk
The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…
