Amazon-Backed Rivian in Talks for Texas Factory


Kailey Leinz: Amazon backed Electric Vehicle Startup Rivian is in talks to invest at least five billion dollars to build a factory near Fort Worth, Texas. Bloomberg has learned the factory would be designed to produce 200,000 vehicles a year and would create at least 7,500 jobs. For more, we’re joined now by Bloomberg’s Ed Ludlow. So Ed, this isn’t necessarily a done deal yet. They’re looking at other sites as well.

Ed Ludlow: Right, a number of sites, number of states, number of cities still in the running, but according to my sources, Texas has become the front runner. Rivian was looking at a site potentially in Arizona. It was one that the company and its CEO, R.J. Scavenge, really liked. But with time, they had some concerns that came up around infrastructure and some environmental concerns. So now I’m hearing that this offer from the city of Fort Worth is competitive and the company is really considering it. But these things take time. The incentives fall through, they’re subject to votes by local lawmakers. So anything could happen still.

Kailey Leinz: And on the Texas side of the equation – forget the Rivian side – what kind of incentives are they offering to this company?

Ed Ludlow: Yes, you start with the city. The city of Fort Worth is offering about $440,000,000 worth of grants and tax exemptions or tax abatement. And then as part of that process, if they proceed, they would nominate the Rivian project for more tax incentives from the state of Texas, get the county that Fort Worth is based in, Tarrant County, involved as well. So when all is said and done it’s quite a hefty package. But remember, Rivian has to put something on the table as well. As you said, they’re committing to invest a minimum of five billion dollars into real estate development, construction, and hire a minimum of 7,500 jobs, which is incredible considering they haven’t even built a single car yet in their existing factory.

Kailey Leinz: Well yeah, I was going to say, Rivian having to put something on the table here. If they haven’t delivered cars yet, is it surprising that they’re now looking for a second site?

Ed Ludlow: It’s a little surprising. You might remember I broke the story earlier in the year that they were already looking for a factory in Europe, possibly mainland Europe or the UK. And we give Rivian such a lot of reputation and kudos because of the money they’ve raised – 10.5 billion dollars from big-name investors, they have this backing from Amazon. But at the end of the day, they’ve delayed production and the launch of their debut vehicles more than once because of COVID, because of supply chain disruptions. They haven’t proven anything yet until they get that into production and start delivering cars. And what I’m hearing is there’s still a little way off that. And if they want to take on Tesla, they want to be a big player in the EV market, as we learned from Tesla in 2018, it’s really hard to get into zero production and produce these things in volume.

More stories like this are available on

©2021 Bloomberg L.P.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
April 23, 2024

As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]

Read More
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
April 23, 2024

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]

Read More
Cyber-first approach
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
April 23, 2024

How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]

Read More
Security Operations Improvements Will Come Via Worker Empowerment
April 23, 2024

The security industry can harness technological tools to optimize workflows and to help further enhance operational efficiency. Much of that can come via retooling, and educating, the labor force to enhance operations within security and control centers.  In an episode of MarketScale’s premier roundtable discussion show, Experts Talk, previewing major trends for ISC West […]

Read More