Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

Autonomous Delivery Robots May Be Both Friend and Foe to Gig Work Delivery Drivers

Automation could free gig workers from low-margin deliveries while threatening their core income streams in competitive markets

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

By Sergio Avedian · Autonomous Delivery RobotsDelivery DriversFood DeliveryMachine Learning
Share

Key takeaways

01

Automation could free gig workers from low-margin deliveries while threatening their core income streams in competitive markets

Get featured

Want MarketScale to feature Food & Beverage?

Book a 15-minute demo and we'll map your Food & Beverage expertise to the content buyers are searching for.

Book a demo

The rise of autonomous delivery robots is shaping the way urbanites receive their meals in the world of food delivery. Serve Robotics, an Uber spinout, is amplifying its collaboration with Uber Eats by deploying up to 2,000 autonomous sidewalk delivery robots across several U.S. markets through 2026. Initiated in West Hollywood, Serve’s robot deliveries have surged, with over 200 restaurants participating and a monthly growth rate of over 30%.

While critics express concerns about the potential for job displacement, proponents highlight the efficiency and practicality of these autonomous delivery robots, particularly in bustling cities. But which one is it? Will these Level 4 autonomous robots function as links between restaurants and drivers to make their jobs easier, or will they just put a dent in the number of delivery driver jobs? For insight into this transformative approach, Sergio Avedian, Senior Contributor at The Rideshare Guy, offers a driver’s perspective on how these robots will impact densely populated cities after sitting down with the CEO of Serve Robotics for an interview on his podcast.

Sergio’s Thoughts:

“Today, I had the pleasure of interviewing Ali Kashani, the CEO of Serve Robotics, which is in partnership with Uber with about a couple hundred delivery robots at the moment, but the new agreement calls for up to two thousand robots to be deployed all over the place. Basically, I have already seen them at Hollywood, Los Angeles, and in densely populated areas I think these robots have a valid place. To be perfectly honest, because as a delivery driver myself, I am a cherry picker, and I’m not going to do two-dollar orders with wear and tear on my car and putting gas at five dollars and fifty cents a gallon.

As during an interview, a couple of things Ali said that made quite a bit of sense to me that these robots are basically going to serve even help the drivers to a point as opposed to eliminate their jobs that everybody’s concerned about to compliment actually drivers. To, let’s say, a lot of these robots would be a conduit between the restaurants and the drivers who may be parked in a parking lot, bring them from the restaurants that are in locations with tough parking to, you know, put them in their car and deliver two or three or four orders at a time with increased earnings possibilities.

These robots are basically going to serve even help the drivers to a point as opposed to eliminate their jobs that everybody’s concerned about to compliment actually drivers.
— Sergio Avedian, Senior Contributor at The Rideshare Guy

I see these robots as conducive to being more efficient. I mean, there is no doubt about it. Right? Ali Kashani during the interview mentioned that why should a two-pound burrito get driven by a two-ton machine, which I completely agree. In densely populated areas, I think these robots have a place. They only travel at three miles an hour. At the moment, they’re only doing single orders.

Why should a two-pound burrito get driven by a two-ton machine.
— Ali Kashani, CEO of Serve Robotics

This also will call for the consumer to change their habits a little bit, because the consumers during the pandemic and after the pandemic are so used to somebody bringing them the food and leaving it at their door. Now, actually, they have to get off the couch.

They have to open the top of the robot and have to get out of the house to receive the food that was sent by the restaurant. This also stops a lot of fraud, actually, on the consumer’s part because a consumer actually can get a driver fired, a human driver fired, by complaining to DoorDash or Uber Eats or Grubhub that they never received their food, although they did receive the food. And we have a lot of examples of these videos on TikTok and social media. So, this will eliminate that because the robot did not steal the food. The robot delivered the food, and the only mistake now is on the restaurant.

They probably prepped the food incorrectly. That eliminates as well. I think these robots will do great in densely populated areas such as downtown Los Angeles where I’m at, where parking is absolutely bonkers. Right?

I mean, you go in front of a restaurant. How many tickets will probably the driver get trying to park? Or accidents?

And then there are a lot of high rises with multiple buoying units, you know, then they hit the park again. I mean, you know, that kills time. That kills gas. That kills a lot of time. That puts a lot of wear and tear on the car. So, in densely populated areas, I think these last mile delivery robots are going to be fantastic. Is it going to phase out or is it going to eliminate drivers? Potentially.

You know, we’ve had these in the history in the history of our country.

You know, as Ali said, you know, they may actually get replaced with better paying jobs such as these robots have to get maintained. They have get cleaned. So time will tell on that one. I’m kind of a skeptic.

I definitely think it’s going to eliminate some jobs in, again, densely populated areas such as New York City or LA Downtown or a lot of downtowns because a lot of couriers use e-bikes and e-scooters, And, you know, they may lose some orders. But, hey, if these robots are just going to do two-dollar base pay trash orders from DoorDash and Uber Eat, all power to it. And they will also open the markets for new consumers. So, I don’t see it as a panic situation at the moment. I think, they have a place and a time and invested populated areas. I think they have a point of actually helping the couriers than herding couriers.”

Video TranscriptExpand ↓

A two pound burrito yet, driven by a, two ton machine, which I completely agree. In densely populated areas, I think these robots have a place. Hi there. This is Sergio with, ride share guy today. I had the pleasure of interviewing Ali Khashani, the CEO of serve robotics, which is in partnership with Uber with about a couple hundred delivery robots at the moment, but the new agreement calls for up to two thousand, robots to be deployed all over the place. Basically, I already seen him at Hollywood, Los Angeles, and, in densely populated areas I think these robots have a valid place to be perfectly honest because as a delivery driver myself, I am a cherry picker, and I'm not going to do two dollar order with, where I tear off my car and putting gas at five dollars and fifty cents a gallon. As I during out an interview, couple of things Allie said that made quite a bit of sense to me that, these robots are basically going to serve even help the drivers to a point as opposed to eliminate jobs that everybody's concerned about to, compliment actually drivers to, let's say, a lot of these robots would be a conduit between the restaurants and, the drivers who may be parked in a parking lot, bring them from the restaurant that are, in locations with tough parking to, to, you know, put them in their car and deliver two or three or four orders at a time with increased earnings possibilities. I see these robots as conducive to being more efficient. I mean, there is no doubt about it. Right? Ali Koshani during the interview mentioned that why should a two pound burrito get, driven by a, two tonne machine, which I completely agree. In densely populated areas, I think the robots have a place. They only travel at three miles an hour. At the moment, they're only doing single orders. This also will call for the consumer to change their habits a little because the consumer during the pandemic and after the pandemic are so used to somebody bringing them the food, and leaving it at their door. Now, actually, they have to get off the couch. They have to open the top of the robot and have to get out of the house to, receive the food that was sent, by the restaurant. This also stops a lot of frown actually on the consumer's part because a consumer actually can't get a driver fired, a human driver fired by complaining to DoorDash or Uber Eats or Grubhub that they never their food, although they did receive the food, and we have a lot of examples of these videos on TikTok and social media. So This will eliminate that because the robot did not steal the food. Robot delivered the food, and the only mistake now is on the restaurant. They probably prepped the food incorrectly. That eliminates as well. I think these robots will do great in pa densely populated areas such as downtown Los Angeles where I'm at, where parking is is absolutely bonkers. Right? I mean, you go in front of a restaurant, how many tickets will probably, the the driver get, trying to park. Or accidents. And then there are a lot of high rises with multiple buoying units, you know, then they hit the park again. I mean, you know, that kills time. That kills gas. That kills a lot of time. A lot of, that puts a lot of wear and tear on the car. So in densely populated areas, I think this last mile delivery robots are going to be fantastic. Is it going to phase out or is it going to eliminate drivers potentially? You know, we've had these in the history in our history. Of our country. You know, as Ali said, you know, they may actually get replaced with better paying jobs such as these robots have to get maintained. They have get cleaned. So time will tell on that one. I'm kind of a skeptic. I definitely think it's gonna eliminate some jobs in, again, densely populated areas such as New York City or LA Downtown or a lot of Downtowns because a lot of, couriers use e bikes and e scooters, And, you know, they may lose some, some orders. But, hey, if these robots are just going to do two dollar base pay trash orders from DoorDash and Uber heat, all powered to it. And they will also open the markets for new consumers. So I don't see it as a panic situation at the moment. I think, they have a place and a time and invested populated areas. I think they have a point of actually helping the couriers than herding couriers.

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Sergio Avedian
Sergio AvedianSenior Contributor

PGA certified golf professional. Teaching for over 20 years.

Follow Food & Beverage Insights

Get new expert content in your inbox.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

Rockstar Energy's Founder Builds a $300M Celsius Stake and Wants the CEO Job

Rockstar Energy's Founder Builds a $300M Celsius Stake and Wants the CEO Job

Russ Savage, founder of Rockstar Energy, has built a $300 million stake in Celsius Holdings and is publicly campaigning to replace CEO John Fieldly. Savage's push follows weak second-quarter results and centers on cutting management layers and preventing retail shelf-space losses in the energy-drink category.

  • 01Russ Savage controls 4.7% of Celsius Holdings (~$300M) and is advocating for CEO removal and his own appointment
  • 02Celsius second-quarter revenue missed expectations at $817.9M, with core brand sales down 12% and gross margin declining from 51.5% to 48.1%
  • 03Savage now contests a company controlling Rockstar (which he founded and sold to PepsiCo in 2020 for $3.85B), while PepsiCo holds 8.5% and distributor rights

Aug 7, 2026

What is a Frozen Carbonated Beverage

What is a Frozen Carbonated Beverage

Frozen carbonated beverages are a popular refreshing drink that combines carbonation with a slushy texture. These beverages are typically made by freezing sweetened flavored liquids like soda while adding carbon dioxide. They are commonly found in convenience stores and fast-food restaurants.

  • 01Frozen carbonated beverages combine carbonation with a slushy texture for a unique drink experience.
  • 02These beverages are made by freezing flavored drinks, typically sodas, while injecting carbon dioxide.
  • 03They are popular in convenience stores and fast-food restaurants.

Aug 6, 2026

Quick Service Restaurants

Quick Service Restaurants

The quick service restaurant (QSR) sector is evolving as it adapts to changing consumer preferences and advances in technology. These restaurants are focusing on speed, efficiency, and convenience to meet the demand for quick dining experiences. Innovations in ordering, payment systems, and delivery services are playing a crucial role in shaping the future of the industry.

  • 01Quick service restaurants are prioritizing speed and convenience to cater to customer demand.
  • 02Technological advancements in ordering and payment systems are transforming the QSR industry.
  • 03Delivery services are increasingly important for quick service restaurants to maintain competitiveness.

Aug 6, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

About the Expert

Sergio Avedian
Sergio Avedian

Senior Contributor

PGA certified golf professional. Teaching for over 20 years.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512