Best Practices for Truck Rentals and Self-Storage

Moving is stressful and expensive, so companies in the industry are always trying to convey convenience and ease for consumers. To provide this, many self-storage facilities turn to offering complimentary moving trucks. Trucks from On The Move deliver a differentiator for self-storage facilities and offer marketing visibility.

On a recent episode of the On The Move podcast “Impressions,” Carol Mixon-Krendl, President of SkilChek Services, joined On The Move Marketing Director CJ Stratte to discuss best practices for storage facilities. Mixon-Krendl is a veteran in the storage industry and has worked closely with On The Move for many years.

Free Moving Trucks Incentivize Customers

In most metro areas, there’s no shortage of self-storage facilities. One way to stand out is by offering free moving trucks.

“It’s the best way to get new people to move in at the cheapest price they can, and offering that free truck is a great incentive to get the customer to the store to rent from us,” Mixon Krendl said.

It’s one thing that customers can mark off their list, saving them time and money. Providing such a service enables a unique differentiator than just pricing. It can certainly lead to an uptick in renting.

Moving Trucks: Billboard Exposure without the Cost

Buying a billboard to advertise a business is costly. A moving truck with your business name, contact information and bold graphics works just the same. While it’s sometimes hard to track such efforts, Mixon-Krendl has some advice.

“Using a special phone number on the truck allows you to track the impact,” she said.

With this tracking phone number, Mixon-Krendl shared some of the results from her experiences.

“For one store, in the first month, we had 14 people call from the truck. I also had a store in a high-income area that wasn’t doing well. The location made it hard for traffic to see it, so they started parking the truck on the main road every morning, which resulted in 30 calls in the first month,” she shared.

Graphics Matter in Generating Responses

Graphically wrapped trucks are on the roads every day, but most of them aren’t getting the right kind of attention. Bad design, installation and poor placement can dilute the power of the message. With professional graphics, moving trucks stand out in a good way.

Krendl recommends key placement of the tracking phone number, emphasizing “free,” and using bold colors. It’s important to use a designer that understands vehicle graphics, because they are not the same as an actual billboard or poster.

Moving Trucks Elevate Storage Facility Capabilities

Self-storage facilities have the ability to offer a turnkey service with trunk rental, locks, packing supplies and space. It’s a way to deliver convenience and a competitive advantage. Further, it’s excellent for marketing purposes, especially when the truck is driving around the city.

To learn more about the benefits of moving trucks for storage facilities, listen to the podcast.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More
sales process automation
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation
May 22, 2024

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

Read More
thaly palanisamy as new president
Stenograph, LLC Announces Thaly Palanisamy as New President
May 22, 2024

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…

Read More
rightnow media
Excellence Culture – Brian Mosley
May 22, 2024

“I like your word excellence better than greatness, because you don’t have to sacrifice everything in order to be excellent” – Brian Mosley Those were the words of Brian Mosley (President of RightNow Media) as we discussed the balance of family and leading an organization that is impacting people all over the world. If you…

Read More