DisruptED in Advanced Manufacturing: The Bridgestone Story with Will Robbins Pt. 2

As the tire industry experiences and faces rapid change, Bridgestone — a global leader in mobility solutions — is leveraging cutting-edge technology and a deep-rooted culture of innovation to redefine what tires can do. From AI-driven analytics to sustainability initiatives, Bridgestone is at the forefront of an evolving landscape. But what truly sets them apart is the passion and humility of its workforce.

So, what drives Bridgestone’s relentless pursuit of innovation? And how does a company in such a traditional industry continuously reinvent itself in an era of disruption?

For this second episode of “DisruptED” episode with Will Robbins, Executive Director of Strategic and Product Portfolio Planning at Bridgestone Americas, host Ron J. Stefanski picks up his conversation with Robbins. The two looked into the company’s culture, the technological advancements shaping the tire industry, and the strategies that have helped Bridgestone stay ahead in a world that is moving faster than ever.

A few key points from their conversation covered:

• Robbins’ taken on why employees at Bridgestone are deeply committed to the company, with a focus on expertise balanced with humility.
• AI, data analytics, and sustainability initiatives are transforming how tires are designed, manufactured, and maintained.
• As the mobility sector evolves with EVs and automation, Bridgestone is investing in new skills, fostering collaboration, and growing its workforce to meet tomorrow’s challenges.

Will Robbins is the Executive Director of Strategic and Product Portfolio Planning at Bridgestone Americas. He has over two decades of experience in the automotive and tire industry, and has played a key role in developing innovative product strategies that address the needs of a rapidly evolving market. Robbins has spent over 20 years in the automotive industry, with a passion for grassroots motorsports and mobility innovation. After stepping away briefly, he returned to Bridgestone, drawn back by its unique culture and mission. There he plays a key role in shaping the company’s future through product innovation and strategic growth initiatives.

Article by Alexandra Simon.