Food Trucks and College Campuses are the Perfect Match

With more than 4,000 food trucks across the United States, the industry has become a juggernaut. With young people driving this growth across the country, it’s clear that hungry college students prefer food that is fast, affordable, and easy to carry.

College campuses that want to satisfy current students and attract new learners should embrace this trend. Not only does this move satisfy students, but budget hawks and innovation leaders at the university will also find reasons to smile.

Meet Students Where They Are 

Today’s college students are more worried about being perfect than previous generations, according to a recent study. As such, college students are busier than ever, which means they need convenience in their meals. Food trucks on campus can give such students the flexibility and portability they want. In turn, the students can help grow the dining department’s brand.

With food trucks, colleges can also offer the new types of foods that today’s students want. It’s a less expensive way to incorporate gluten-free, vegetarian, paleo, and vegan dining options that some students want or need.

Keep the Money on Campus

Students have limited funds to spend on eating and there is plenty of competition for every dollar. By expanding the dining hall brand into mobile food trucks and offering more options for all students, dining departments get to give students what they really want and keep the money on campus.

Of course, today’s universities don’t have money to spend on frivolous items and inefficient programs. University Business reports that opening food trucks on campus keeps more of the money that students have to spend on campus. Universities who have gone this route found that they can fund more student activities.

Build and Award-Winning Brand 

Like with any restaurant, a campus’s dining department is a brand. Like in any industry, those brands that innovate and adapt will win awards and others will fall behind. Virginia Tech, who has long been an industry leader in on-campus dining, invested in trucks from On The Move. After On The Move wrapped the trucks, the university won advertising awards and the industry took notice. 

You can make your trucks look just as good and build a brand that turns heads. On The Move can help you with our full-service custom graphics and design, produce, and install the perfect truck wrap that draws students in and keeps them coming. Learn more about our graphics packages.

Read more at onthemovetrucks.com

Follow us on social media for the latest updates in B2B!

Image

Latest

Continuous Improvement in Threat Assessment
Continuous Improvement in Threat Assessment Practices
May 28, 2024

In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Dr. Marisa Randazzo to discuss the importance of continuous improvement in threat assessment practices.  Dr. Randazzo shares her extensive experience in threat assessment, emphasizing the importance of quality training and to regularly evaluate and enhance their threat assessment…

Read More
Merging traditional craftsmanship with modern entrepreneurship
Culture and Craftsmanship with Sabah Founder Mickey Ashmore
May 28, 2024

In an age where mass production dominates, the art of craftsmanship and its profound impact on culture and community is increasingly rare. This rarity has brought craftsmanship into the spotlight, as consumers and creators alike seek authenticity in a digital world. At the heart of this movement is Sabah, a brand that has successfully…

Read More
dredge logistics
Comprehensive Tech Solutions Drive Efficiency in Dredge Logistics
May 28, 2024

The latest episode of Hammer Down, hosted by Mike Bush, dives deep into the complexities of dredge logistics with Toni Careccio, the Chief Customer Officer at PortPro. This discussion couldn’t be more timely in a world where supply chain efficiency is paramount. With many dredge companies still relying on outdated methods such as paper…

Read More
bionic doctor
Futurist Prediction for Healthcare…The Rise of the Bionic Doctor!
May 28, 2024

The concept of the bionic doctor is gaining momentum in the world of healthcare, reflecting a significant shift towards integrating advanced technology with traditional medical practices. This evolution marks a critical point in medical history on the cusp of a transformative era where technology enhances human capabilities, making healthcare more precise, personalized, and effective….

Read More