JetBlue Technology Ventures Looks at Blockchain’s Challenge and Promise

Bitcoin not only introduced the world to the concept of digital money—it also introduced a new ledger system, called blockchain, that made bitcoin safe enough for digital money to even be possible. While blockchain has been used primarily to create a variety of digital currencies, its secure ledger allows a variety of potential uses, from recording the posts and votes on Steemit to smart contracts and cybersecurity.

JetBlue believes that one area of major impact will be travel. Understanding the Internet’s effect on travel—online booking, Airbnb, Lyft and Uber, and so on—JetBlue decide to create a venture arm, JetBlue Technology Ventures, to keep the company ahead of the curve. JTV says customers ought to see the biggest changes in artificial intelligence (AI) and biometrics, including face recognition.

Blockchain will also allow for a more secure Internet of Things (IoT), and one should certainly expect the airlines to be a major player in IoT developments, especially with the creation of hybrid and electric airline propulsion, such as that being developed by Zunum Aero, a company in which JetBlue invests. Sensors throughout planes will constantly communicate information to pilots, airlines, and terminals, so everyone at every point has critical knowledge of each plane’s running condition, helping to determine pre-maintenance needs. This system will keep everyone as safe as possible.

Blockchain technology, combined with AI, biometrics, face recognition, and IoT, should ensure that JetBlue and others will run safer planes and offer safer terminals—from parking to boarding. Both the development of the internet itself and of blockchain demonstrate the difficulty in predicting what the next disruptive technology will be, when it will arrive, or how it will be used. That’s why JetBlue is invested in staying ahead of the curve and in making sure the current technologies can be used to produce the best results for its customers.

Follow us on social media for the latest updates in B2B!



AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More
Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

Read More