The Last Mile: The Micro-Mobility Revolution


With transportation one of the largest sources of global warming, humankind must find another way to get from Point A to Point B. Max Rastelli, Owner of HFX e-Scooters joins this episode of Segway’s The Last Mile to discuss the micro-mobility revolution and why this solution to the first mile/last mile problem is here to stay.

Rastelli has been an instrumental player in implementing personal transportation into the city of Halifax, Novia Scotia, offering an alternative to personal vehicles as a means of getting from point A to point B.

“Being a Segway tour operator and dealer for a number of years, we always had this vision of micro-mobility or something that could replace a car or vehicle that was friendly to the planet, good at reducing greenhouse emissions—helping to reduce traffic congestion, helping to get cars off the roads. So, it’s kind of been in our DNA for a number of years here,” Rastelli said.

For years, cities have been promoting public transportation to reduce greenhouse gas emissions, yet the problem of getting the commuter from their origin (homes/point A) to the transit hub, then from the transit hub’s final spot to their ultimate destination (offices/point B), still remains.

“Unless you can make that first mile/last mile problem cheap, convenient, and in some way, have it be integrated with public transit systems—if it’s not convenient, what do people do,” asks Rastelli. “They may want to take the bus, but at the end of the day, many people just get into their cars because it’s simply not convenient to get to that first mile/last mile. And really, there’s only been a couple of choices—you either walk or you take a bicycle.”

But scooter technology, or rather, the micro-mobility revolution has made a huge impact, exciting investors and the eco-conscious consumer.

“This is why we’re calling it a revolution, because all of a sudden, it’s like WOW, this might actually make a big difference,” he said.

Listen to hear more about the micro-mobility revolution, Segway’s influence in mobility transformation, and the routes and paths Rastelli has traversed to implement e-scooter technology into the urban planning of his home city of Halifax.

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