Mitsubishi Logisnext & Phantom Auto Make Forklift Driving a Desk Job

Two titans of industrial vehicles announced a partnership this may, with Phantom Auto and Mitsubishi Logisnext coming together to reshape the face of the industry and the ways employees interact with forklifts.

According to an announcement of the partnership in Bloomberg this May, the partnership will “offer forklifts that can rove around a warehouse in California, controlled by workers sitting at a desk a continent away.”

Can forklift operation really become a desk job? Absolutely, said Elliot Katz, Co-founder and Chief Business Officer of Phantom Auto, and Brian Markison, Senior Manager of AGV Partner Sales at Mitsubishi Logisnext Americas, the guests for this episode of Ground Truth, a Phantom Auto Podcast.

Host Tyler Kern and the duo dove headfirst into the partnership and what it means for the warehouse floor, where it’s set to literally revolutionize the way organizations operate across a wide range of industries.

“We are honored to be working directly with Mitsubishi Logisnext,” Katz said. “[We’re going to] integrate our software, leverage their dealer network for service and maintenance, have Phantom-powered forklifts built and shipped straight from the Logisnext factory floor, and deploy our solution to existing Mitsubishi Logisnext customers.

“Our customers are chomping at the bit to get involved.”

Follow us on social media for the latest updates in B2B!

Image

Latest

AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More
Volvo
Inside the Next Era of Trucking: Volvo’s Vision for Autonomous Tech, Driver Experience, and Global Logistics
May 5, 2026

Supply chains are under pressure like never before—fuel prices are volatile, driver shortages persist, and new technologies are rewriting the rules in real time. In fact, at major U.S. truckload carriers, driver turnover has historically exceeded 90% annually—highlighting just how urgent it is to improve both efficiency and the driver experience. Trucking isn’t just…

Read More
healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More
Texas
Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System
May 4, 2026

The U.S. healthcare system is under real strain—and it’s something both patients and physicians are feeling in everyday care. In Texas, those pressures are even more visible, where rapid population growth, rural access challenges, and regulatory complexity are making it harder for patients to get timely care and for doctors to focus on medicine…

Read More