Mitsubishi Logisnext & Phantom Auto Make Forklift Driving a Desk Job

Two titans of industrial vehicles announced a partnership this may, with Phantom Auto and Mitsubishi Logisnext coming together to reshape the face of the industry and the ways employees interact with forklifts.

According to an announcement of the partnership in Bloomberg this May, the partnership will “offer forklifts that can rove around a warehouse in California, controlled by workers sitting at a desk a continent away.”

Can forklift operation really become a desk job? Absolutely, said Elliot Katz, Co-founder and Chief Business Officer of Phantom Auto, and Brian Markison, Senior Manager of AGV Partner Sales at Mitsubishi Logisnext Americas, the guests for this episode of Ground Truth, a Phantom Auto Podcast.

Host Tyler Kern and the duo dove headfirst into the partnership and what it means for the warehouse floor, where it’s set to literally revolutionize the way organizations operate across a wide range of industries.

“We are honored to be working directly with Mitsubishi Logisnext,” Katz said. “[We’re going to] integrate our software, leverage their dealer network for service and maintenance, have Phantom-powered forklifts built and shipped straight from the Logisnext factory floor, and deploy our solution to existing Mitsubishi Logisnext customers.

“Our customers are chomping at the bit to get involved.”

Follow us on social media for the latest updates in B2B!

Image

Latest

safer HVAC chemicals
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
May 26, 2026

The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…

Read More
courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More
healthcare
From the C-Suite to the Classroom: A Healthcare Leader’s Bet on the Next Generation
May 25, 2026

Healthcare isn’t short on strategy right now—it’s short on people, access, and experienced leadership where it matters most. In Texas alone, more rural hospitals have closed than in any other state over the past decade, leaving entire communities with limited access to care. At the same time, many health systems are realizing they haven’t…

Read More
AI
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
May 24, 2026

As artificial intelligence moves deeper into enterprise operations, many organizations are discovering that the real challenge is not adoption, but control. Traditional software has always been predictable: the same input produces the same output, making it possible to audit systems at a fixed point in time. AI changes that equation. Jeff Carson, founder of…

Read More