The best ideas for new companies come from people who deeply understand an industry, recognize a problem, and then talk with potential customers.

That’s the back story to SendaRide, an Oklahoma startup that provides customized, concierge, nonemergency medical transportation and transportation for individuals and senior citizens.

The company was built from the ground up by founder, Laura Fleet, who has practiced health care law for twenty-plus years. In both her career and from her own family’s experiences, she has seen the delivery of health care from many perspectives.

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