Paving the Path to a Smooth Ride: Potholes are a Choice

Ten percent of drivers sustained vehicle damage great enough to warrant repair, with the average cost hovering around 600 dollars, according to AAA. Yikes…you may budget for regular car maintenance such as oil changes and getting new brakes, but who plans for pothole repairs? Probably no one.

But potholes are preventable, not just reparable. The key lies in preventing groundwater from getting into the pavement and freezing or melting, which can leave gaps.

“The largest detriment to any roadway in terms of deterioration is water. Prevent the water from getting into the surface, into the subgrade, into the base, and you will solve the problem of potholes in the first place,” explains James Golden, Host of Paving the Way.

So, what are some prevention techniques? Crack sealing is a great one to while the conditions are fair—while it’s not the most aesthetic, it does do the trick.

What about prevention management? Road condition assessments and pavement management plans can help to identify pavement issues up front and use data management to instigate a prevention plan.

So, potholes are avoidable, and not just through swerving on the road. James Golden, Host of Paving the Way and Founder and CEO of Pavement Management Group, explains the best ways to prevent potholes from forming on the road through proactive rather than reactive methods.

Article written by Cara Schildmeyer

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More