Paving the Path to a Smooth Ride: Potholes are a Choice

Ten percent of drivers sustained vehicle damage great enough to warrant repair, with the average cost hovering around 600 dollars, according to AAA. Yikes…you may budget for regular car maintenance such as oil changes and getting new brakes, but who plans for pothole repairs? Probably no one.

But potholes are preventable, not just reparable. The key lies in preventing groundwater from getting into the pavement and freezing or melting, which can leave gaps.

“The largest detriment to any roadway in terms of deterioration is water. Prevent the water from getting into the surface, into the subgrade, into the base, and you will solve the problem of potholes in the first place,” explains James Golden, Host of Paving the Way.

So, what are some prevention techniques? Crack sealing is a great one to while the conditions are fair—while it’s not the most aesthetic, it does do the trick.

What about prevention management? Road condition assessments and pavement management plans can help to identify pavement issues up front and use data management to instigate a prevention plan.

So, potholes are avoidable, and not just through swerving on the road. James Golden, Host of Paving the Way and Founder and CEO of Pavement Management Group, explains the best ways to prevent potholes from forming on the road through proactive rather than reactive methods.

Article written by Cara Schildmeyer

Follow us on social media for the latest updates in B2B!

Image

Latest

Career success
A CEO’s Blueprint for Career Success: Leading with Love to Drive Performance and Culture
March 10, 2026

Leadership right now feels heavier than it did just a few years ago. Teams are stretched, expectations are high, and many employees are quietly disengaged. In fact, Gallup’s 2025 U.S. data shows that only about 31% of employees are actively engaged at work, leaving the majority feeling disconnected or indifferent. For CEOs and senior…

Read More
employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More
Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More
Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More