Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Paving the Path to a Smooth Ride: Potholes are a Choice

Ten percent of drivers sustained vehicle damage great enough to warrant repair, with the average cost hovering around 600 dollars, according to AAA. Yikes…you may budget for regular car maintenance such as oil changes and getting new brakes, but who plans for pothole repairs? Probably no one. But potholes are preventable, not just reparable. The…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Paving the Way on MarketScale.

Share

Ten percent of drivers sustained vehicle damage great enough to warrant repair, with the average cost hovering around 600 dollars, according to AAA. Yikes…you may budget for regular car maintenance such as oil changes and getting new brakes, but who plans for pothole repairs? Probably no one.

But potholes are preventable, not just reparable. The key lies in preventing groundwater from getting into the pavement and freezing or melting, which can leave gaps.

“The largest detriment to any roadway in terms of deterioration is water. Prevent the water from getting into the surface, into the subgrade, into the base, and you will solve the problem of potholes in the first place,” explains James Golden, Host of Paving the Way.

So, what are some prevention techniques? Crack sealing is a great one to while the conditions are fair—while it’s not the most aesthetic, it does do the trick.

What about prevention management? Road condition assessments and pavement management plans can help to identify pavement issues up front and use data management to instigate a prevention plan.

So, potholes are avoidable, and not just through swerving on the road. James Golden, Host of Paving the Way and Founder and CEO of Pavement Management Group, explains the best ways to prevent potholes from forming on the road through proactive rather than reactive methods.

Article written by Cara Schildmeyer

Paving the Way

Part of this channel

Paving the Way

Infrastructure and road construction expertise for builders and buyers.

Visit the channel →

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra has introduced three new headsets in its Evolve3 range, designed for different workstyles, including desk-based, open-office, and hybrid environments. These headsets will be available globally starting September 2026. Jabra aims to cater to various professional audio-visual needs with this expansion.

  • 01Jabra adds three new headsets to the Evolve3 range.
  • 02Headsets cater to desk-based, open-office, and hybrid workers.
  • 03Available globally from September 2026.

Jul 1, 2026

LG ELECTRONICS UNVEILS STANBYME 2 MAX: AN IMMERSIVE PERSONAL SCREEN WITH A LARGER 32-INCH 4K DISPLAY

LG Electronics has unveiled the StanbyME 2 Max, a 32-inch 4K display that serves as a versatile and movable screen for personal use. The lifestyle display adapts effortlessly to various environments and lifestyles, offering a high-quality visual experience. This latest offering from LG continues the brand's tradition of creating innovative and award-winning electronics.

  • 01LG introduces the StanbyME 2 Max, a 32-inch 4K display.
  • 02The display is designed for versatility and mobility in various environments.
  • 03This product builds on LG's reputation for award-winning electronic solutions.

Jun 29, 2026

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub