Paving the Path to a Smooth Ride: Potholes are a Choice

Ten percent of drivers sustained vehicle damage great enough to warrant repair, with the average cost hovering around 600 dollars, according to AAA. Yikes…you may budget for regular car maintenance such as oil changes and getting new brakes, but who plans for pothole repairs? Probably no one.

But potholes are preventable, not just reparable. The key lies in preventing groundwater from getting into the pavement and freezing or melting, which can leave gaps.

“The largest detriment to any roadway in terms of deterioration is water. Prevent the water from getting into the surface, into the subgrade, into the base, and you will solve the problem of potholes in the first place,” explains James Golden, Host of Paving the Way.

So, what are some prevention techniques? Crack sealing is a great one to while the conditions are fair—while it’s not the most aesthetic, it does do the trick.

What about prevention management? Road condition assessments and pavement management plans can help to identify pavement issues up front and use data management to instigate a prevention plan.

So, potholes are avoidable, and not just through swerving on the road. James Golden, Host of Paving the Way and Founder and CEO of Pavement Management Group, explains the best ways to prevent potholes from forming on the road through proactive rather than reactive methods.

Article written by Cara Schildmeyer

Follow us on social media for the latest updates in B2B!

Image

Latest

TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Educational Access Through STEAM, AI, and Community Partnerships
May 19, 2026

As schools across the United States continue grappling with post-pandemic learning loss, declining student engagement, and shrinking emergency funding, nonprofit organizations are increasingly stepping in to fill critical gaps. Recent national studies on literacy recovery, student engagement, and career-connected learning show that educators are facing significant post-pandemic challenges in keeping students connected to pathways that…

Read More
Talent
Higher Ed Must Build a Talent Supply Chain to Fix Workforce Readiness
May 18, 2026

The traditional pathway from college to career is starting to break down—and both universities and employers are feeling the strain. Higher education is under mounting pressure to prove career outcomes as employers question graduate readiness and internships decline. In fact, many institutions are reporting shrinking internship pipelines even as employers continue to prioritize prior…

Read More
healthcare
The Healthcare Talent Fix: Build Pipelines Early, Use Data, and Get the Experience Right
May 18, 2026

There’s a growing tension inside healthcare right now—between the people leaving the workforce and the patients still arriving every day. It’s a dynamic that leaders can no longer afford to ignore. The numbers make that clear: the Association of American Medical Colleges estimates that the U.S. could be short of as many as 86,000 physicians…

Read More
education
Just Thinking… About Federal Funds, Student Support, and the Future of Education with Eric Reaves
May 15, 2026

As conversations around the future of the U.S. Department of Education continue to intensify, educators and federal program leaders are facing mounting uncertainty about how federal funds will be managed, distributed, and regulated. At the same time, schools serving historically underserved students remain heavily reliant on programs like Title I and other federally supported initiatives…

Read More