Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Shell Starship 3.0—Sustainability in the Heavy Transport Sector, Are We There Yet?

What does the Shell Starship 3.0 initiative mean for the overall sustainability goals of the heavy transport sector? A lot!  In fact, Shell is very much in the driver’s seat of the industry’s integration of clean transportation technologies and move towards sustainability. The transport sector is one of the significant contributors to global carbon…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
Shell Starship 3.0—Sustainability in the Heavy Transport Sector, Are We There Yet?

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Start free

What does the Shell Starship 3.0 initiative mean for the overall sustainability goals of the heavy transport sector? A lot! In fact, Shell is very much in the driver’s seat of the industry’s integration of clean transportation technologies and move towards sustainability.

The transport sector is one of the significant contributors to global carbon emissions. In particular, the heavy transport sector, which includes large trucks and other commercial vehicles, is a considerable part of this issue. The International Energy Agency reports that heavy-duty vehicles represent only 5% of the total vehicle stock but contribute over 40% of CO2 emissions. The question then arises: can the industry decarbonize the heavy transport sector? Are we there yet?

Since 2018, Shell has been showcasing its commitment to decarbonization through the Shell Starship initiative, and the new Starship 3.0 is a testament to this commitment. Equipped with the latest vehicle technology, Shell Starship 3.0 is powered by renewable natural gas (RNG) and features best-in-class technologies to decarbonize the heavy transport sector.

Within the recent Advanced Clean Transportation (ACT) Expo 2023, Are We There Yet’s Grant Harrell got to climb into the cab of the Shell Starship 3.0 truck, and discussed the initiative with project leaders, Selda Gunsel, President of Shell Global Solutions, and Ryan Manthiri, Project Leader for Shell Global Solutions. Within this exciting conversation and episode, Gunsel and Manthiri share more about the Shell Starship 3.0 Initiative, show some of the incredible technologies and products integrated within the truck, and release some exciting project updates.

This look at the Shell Starship 3.0 initiative includes the following:

  • The Shell Starship 3.0 initiative and its commitment to decarbonizing the transport industry
  • The technologies incorporated in the Shell Starship 3.0 truck, including its renewable natural gas engine and low rolling resistant tires
  • The upcoming demonstration runs of the Shell Starship 3.0 truck, which will showcase its capabilities in real-world conditions

Selda Gunsel is the President of Shell Global Solutions. She leads a global team of scientists and engineers to drive innovation and technology leadership in advanced product technologies. These technologies aim to improve efficiency, promote sustainability, and enable the transition to a low-carbon future. She has been instrumental in developing the Shell Starship Initiative since its inception in 2018.

Ryan Manthiri, Project Leader for Shell Global Solutions, is an engineer manager for the Starship project. He brings a wealth of knowledge and experience in heavy transport, with a particular focus on energy efficiency and sustainable technologies.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

End users made up 37% of InfoComm 2026's 28,132 attendees

End users made up 37% of InfoComm 2026's 28,132 attendees

AVIXA reports InfoComm 2026 drew 28,132 verified attendees from 94 countries to Las Vegas, with end users making up 37%. Microsoft and Cisco keynotes centered on AI agents for the meeting room. For enterprise workplace and IT teams, the June attendance mix and cross-platform AI pitches are timely as fall buying decisions approach.

  • 01A 37% end-user share at a pro AV trade show is a usable benchmark: more than one in three badges belonged to organizations that deploy the equipment, suggesting exhibitors may be demoing more directly to customers.
  • 02A sharper question to put to a collaboration vendor before the demo is which platform an AI meeting feature actually runs on. According to AVIXA, Cisco framed intelligent systems and open collaboration ecosystems as working across platforms including Microsoft Teams, Google Meet and Zoom, while Microsoft tied its voice agents to Teams Phone and Teams Rooms.
  • 03The 170-meter Cat5e reach BZBGEAR's Matt Richards cited to CE Pro for the XTREME-PRO, part of the XLink-ONE family that took Best of Show at InfoComm 2026 from AV Technology, is a manufacturer spec, not an independent test; for facilities with runs past 100 meters it is worth a bench check before fiber is designed out.

Sep 18, 2026

Sponsors, not subscriptions, will fund free streaming across all 7 Smyrna Baseball League fields

Sponsors, not subscriptions, will fund free streaming across all 7 Smyrna Baseball League fields

Smyrna Baseball League in Tennessee is launching free live streaming across all seven of its fields through Hometown Live, with sponsors rather than subscription fees covering the six-figure project cost. Nevco Media Group is funding the initiative by matching the league with national and local advertisers, while the platform integrates scoring data, statistics, and video in a unified experience.

  • 01Nevco Media Group is funding a six-figure streaming project for Smyrna Baseball League by matching sponsors to cover technology costs instead of charging families subscription fees.
  • 02Each of seven fields receives a Nevco ONE scoring controller, Scorebird NeST device, and auto-switching cameras, with real-time scores and statistics integrated directly alongside video.
  • 03The partnership structure expands with the league's construction plans: new fields added by SBL trigger new technology installations, preventing the system from becoming outdated.

Sep 17, 2026

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

The College of Idaho installed a new 10mm Nevco video display and custom scoreboard system at Simplot Stadium to support the football program's rapid rise in the NAIA rankings. The venue upgrade is part of a broader athletics facilities investment aligned with the team's on-field success, including 11-2 record last season and number 4 national ranking.

  • 01The College of Idaho has installed a 10mm video display and scoreboard at Simplot Stadium.
  • 02The improvements are part of efforts to meet the demands of a growing football program.
  • 03Simplot Stadium hosted its first night game in 2024 following the installation of new lights in 2020.

Sep 17, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512