Industry Insight: The Current State of Autonomous Vehicle Development

 

While autonomous vehicles may be one of the most hotly discussed technologies in recent years, according to Pierre Olivier, Chief Technology Officer at LeddarTech, in the industry autonomous vehicle development is not a fleeting trend. “As far as serious development, commercial development has been more than 15 years and yet, we’re still looking many years out as far as privately owned passenger cars,” Olivier explained.

There are many challenges facing autonomous vehicle developers. Two of the major concerns include the legal framework for liability and social acceptance. Without a driver, it is difficult to address who is liable in an accident. From a social standpoint, many consumers express that they would be afraid to ride in a fully automated vehicle.

Cost is another challenge the autonomous vehicle industry still needs to overcome. “The cost is still an issue because you need to add lots of sensors and lots of processing to deliver the functionality. Today the cost is way in excess of what people are prepared to pay for automation features, for once again for passenger privately owned vehicles,” Olivier noted. “These are the challenges that the industry needs to address,” Olivier said. Due to these challenges, the time to market continues to be pushed further and further out for autonomous vehicles, leaving those who are eager to utilize the technology with a longer wait time.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Why Hardwired Buttons Outperform Wearable Devices in School Safety
July 15, 2024

In a recent episode of “Secured” with hosts Mike Matranga and Mike Monsive, the conversation revolved around the evolution of safety systems in schools and wearable devices. The discussion highlighted the simplicity of understanding effective systems, using Buc-ee’s gas stations’ success, known for their clean restrooms, as an analogy for consistency and excellence. Matranga…

Read More
AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

Read More
AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More