The Last Mile: Collaborating to Keep Micromobility Rolling in 2021

 

Like most markets, the first half of 2020 proved a bumpy ride for the micromobility sector. But through resiliency and collaboration, many industry players closed out the year fielding more demand than ever for sustainable and sharable vehicle systems. Across hardware and software, working together will pave the road for a successful 2021. In this podcast, Tony Ho, VP of Global Business Development for Segway, and Vince Cifani, CEO and Founder of micromobility SaaS platform Joyride, speak about the impact COVID-19 had on the industry, and how their companies’ collaborative efforts will ultimately improve micromoiblity for end-users.

In the US, the pandemic found its roots in March of 2020, but Ho says Segway felt the concerns right from the start of the year due to China’s supply chain relationships. “We were very worried about a supply shock,” Ho says. “That turned into a demand shock instead.” The supply chain eventually returned to normal levels, but Ho notes that lockdowns in various areas affected people’s ability to go places, making micromobility transportation options attractive alternatives to public transit. “On the second half of 2020, we saw a lot of crazy demand for our scooters and other form factors as well.”

Cifani recognizes the challenges brought on by the pandemic but says the most significant industry obstacles for scooter-sharing operators actually existed pre-pandemic: Affordable insurance for fleets, vehicle selection and fulfillment, and how to maintain and operate their fleets properly. “Through collaboration with industry leaders like Segway, we’re resolving these challenges for businesses that operate on our software platform,” Cifani says.

Ho and Cifani believe 2021 will be an important year for collaboration in the micromobility industry, both from a technology level and an intercompany. Ho says companies within the industry are more specialized now and that requires collaboration between other specialized companies. “People see the need to focus, but at the same time, they see the need to efficiently work together,” Ho says.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More