The Supply Chain is Longer Than You Think with Adam Robinson


A metaphor is an interesting thing. One especially accurate metaphorical phrase is “supply chain.” There is, sometimes, a misconception as to the length of that chain. It actually extends further than conventional wisdom would have you believe. On today’s podcast, our host had a conversation with Adam Robinson, Marketing Manager for Cerasis.

They discussed the true length of the supply chain, how technology requires you to upgrade all links equally to maintain progress, and how the choice moving forward is really very simple: Evolution vs Extinction. Robinson gives insight on how blockchain in shipping is being brought up as the “silver bullet” to solve all the industries problems. But more generally, he explains how technology like deep learning algorithms that keep shippers focused on data analytics for actionable insight rather than booking schedules will help root unnecessary costs out of the supply chain.

“Supply chain improvements can no longer happen in a silo. You can’t look at your supply as individual functions,” Robinson said. “It’s not just warehousing. It’s not just a focus on transportation. It’s not just a focus on carrier relations or vendor management. It’s a focus on all of those things.”

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


healthcare startups
Healthcare Startups Need More Than Innovation
December 11, 2023

Healthcare startups need more than innovation; they require dynamic leaders willing to take these endeavors beyond the ordinary into uncharted waters to generate unparalleled success and lead the industry forward. In the latest episode of The Healthcare Rethink Podcast, host Brian Urban sits down with multifaceted healthcare leader Jonathan Baktari, MD, CEO of eNational […]

Read More
staffing shortages
Employing Technology Is the New Hire Hotels Need to Counter Staffing Shortages
December 8, 2023

Facing critical staffing shortages, over 80% of hotels struggle to fill positions despite offering higher wages and flexible hours, as reported by a recent American Hotel & Lodging Association survey. While slightly improved since May 2022, this situation highlights a significant challenge in the hospitality industry, with housekeeping roles being the most urgently needed. […]

Read More
mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More