Uber Puts Autonomous Vehicle Program in Reverse, Selling to Aurora

 

This week, Aurora, one of the nation’s leading self-driving startups, announced that they will become the new owner of Uber’s self-driving division—Uber Advanced Technology Group (ATG)—which focused on driverless taxis. In addition, Uber plans to further fuel the deal by pumping $400 million into Aurora while retaining a minority stake in the company and placing their own CEO, Dara Khosrowshahi, on Aurora’s board.

MarketScale Radio hosts Daniel Litwin and Tyler Kern break down the reasons for this and other business venture sell offs made by Uber this year, including continuing unprofitability, the 2018 lawsuit resulting from a pedestrian being struck and killed by an Uber ATG vehicle, another lawsuit alleging that the company had pilfered LiDar technology from Waymo—all of which left Uber’s self-driving division at a standstill over the last few years. Further, with OEMs like Volkswagen, Ford, etc., all choosing to invest in other self-driving technologies, Kern and Litwin also dive into how this Uber acquisition and a $400 million transfusion will augment Aurora’s pivot from licensing its self-driving technology specifically to automakers to self-driving long haul trucking instead. The guys also discuss how Prop 22 has affected the gig worker and Uber’s decision to let go of their self-driving division.

  • After making it a staple of its long term business growth for years, Uber rids itself of its Advanced Technology Group.
  • Self-driving vehicle startup Aurora will absorb the autonomous vehicle unit for applications in trucking.
  • With the recent success of Prop 22 in California, could Ubers plan for reduced labor costs come from investments in legislation vs. AVs?

Follow us on social media for the latest updates in B2B!

Image

Latest

automation
Episode 5 Promo: There Are No Bad Robots, Only Bad Owners
May 9, 2025

What really makes or breaks a robotics deployment? Spoiler: it’s not the robot. In the fifth episode of Robot vs. Wild, Vecna Robotics’ Chief Marketing Officer Josh Kivenko and Customer Success Manager Ty LaFramboise reveal why successful automation is less about machines—and more about mindset. From aligning corporate goals with floor-level operations, to helping teams adjust to new…

Read More
Jerry Wagner discusses Market Volatility
The DisruptED World of Financial Services with Industry Titan Jerry Wagner
May 9, 2025

Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…

Read More
Vecna
Episode 6 Promo: Behind Every Great Robot Is a Strong Human
May 9, 2025

In the sixth episode of Robot vs. Wild, Vecna Robotics’ Chief Marketing Officer Josh Kivenko sits down with Nikki Slaughter, Director of Post-Deployment Operations, to shine a light on the real people behind autonomous operations. They explore the critical role of Vecna’s 24/7 remote support team—comparing them to a Formula One pit crew—constantly monitoring…

Read More
debt-free
Debt-Free and Results-First: ACE Is Rewriting the Rules of Higher Ed
May 9, 2025

As student loan debt surpasses $1.7 trillion nationwide, cracks in the traditional higher education model are becoming increasingly difficult to ignore. Meanwhile, the American College of Education is quietly operating with an approach that flies in the face of convention, where 85% of its students graduate debt-free. What does it take to build a…

Read More