Virtual Reality Seeks to Take the Unfortunate Reality Out of Airports

Airports do not have a reputation as an enjoyable and entertaining space. Travelers must spend hours lounging by gates in order to get to their destination and ways of passing the time can be limited. Recently though, airports are partnering with technology companies to create products that foster a peaceful and, sometimes joyous, atmosphere for travelers.

John F. Kennedy International Airport in New York City in June partnered with PeriscapeVR to bring travelers a new form of entertainment in its international terminals. The virtual reality technology provider installed 12 stations throughout the airport to create a unique Experience Center around virtual reality. Users can escape the airport hustle by catching a mesmerizing deep-sea experience surrounded by whales and sea anemones in one offering, for example.

With tens of millions of passengers passing through the terminals annually, PeriscapeVR has realized that airports provide the perfect entertainment location: a captive audience surrounded by a dearth of options.

It is not all about entertainment though. Technology is making airports more efficient as well.

At Boston’s Logan International Airport, JetBlue allows travelers to have their photo taken at the gate instead of showing their boarding materials. A camera connects the image with U.S. Customs and Border Protection to verify the flight information. If the data matches the person’s image, he or she will be free to board without having to show the gate agent a single piece of paper.

London’s Heathrow Airport recently installed 26 biometric-enabled self-service boarding gates for a smoother boarding process as well.

Robots are becoming commonplace in airports as they can fulfill a variety of duties both behind-the-scenes and directly with customers. Robots at Amsterdam’s Schiphol Airport handle bags, while robots at Germany’s Düsseldorf Airport are parking cars. Tokyo’s Haneda Airport is testing 17 robots to perform several cleaning, transportation and information tasks ahead of the 2020 Summer Olympics.

Overall, airlines and airports aim to streamline the transportation process through innovative technology. Whether it is entertainment through VR or biometric-enable technology, these new tools hope to create a better traveling environment. 

https://www.futuretravelexperience.com/2018/01/10-technology-trends-airlines-airports-2018/ 

https://www.cntraveler.com/story/jetblue-is-testing-facial-recognition-technology-to-replace-boarding-passes-and-ids

Follow us on social media for the latest updates in B2B!

Image

Latest

TheAIAudit
Introducing TheAIAudit: A Platform Built to Measure, Monitor, and Govern Enterprise AI
May 22, 2026

Enterprise AI is advancing faster than most companies can govern it. Behind the scenes, AI systems are already influencing decisions tied to revenue, operations, compliance, customer outcomes, and risk — yet many organizations still lack a clear way to measure, explain, or oversee what those systems are doing. That is the gap TheAIAudit was…

Read More
Leadership
How the Future of Work Is Being Reshaped by AI, Human Creativity, and Customer-Centered Leadership
May 21, 2026

As artificial intelligence rapidly reshapes industries, many professionals are asking the same urgent question: what happens when AI starts replacing not just repetitive tasks, but the foundational entry-level roles that once launched careers? According to Goldman Sachs Research, AI could expose the equivalent of 300 million jobs globally to automation, while potentially automating tasks…

Read More
finance
Dr. Silver Kung’s Path From $10 Million in Debt to a Multibillion-Dollar Finance Career
May 21, 2026

Global finance is being tested by forces that no balance sheet can fully predict: unstable supply chains, geopolitical shocks, tighter credit conditions and the accelerating rise of AI. In trade finance especially, success depends on more than capital; it requires judgment, discipline and the ability to see risk before it becomes disruption. As automation…

Read More
specialty pharmacy
At the Center of Care: How Specialty Pharmacy Aligns Patients, Providers, and Payers
May 21, 2026

As healthcare costs continue to rise, more patients are finding themselves navigating not just illness, but the growing complexity of paying for treatment. Specialty pharmacy sits right at the center of that challenge—often out of sight, but increasingly essential to how modern care actually works. These high-cost, high-touch therapies now make up more than…

Read More