Go Back

Optimization that scales with you.

Optym’s helped trucking companies be more efficient for over 20 years. Our algorithms have solved some of the logistics industry’s most complex problems. Let’s work together to help your company make better decisions.

Optym

Scott Pecoriello Explains Weather Forecasting’s Role in Route Optimization for Logistics

MarketScale
November 17, 2023
Jacob Eischen
Optym
route optimization
Scott Pecoriello
+more

 

Route optimization is critical to logistics; can accurate weather forecasting add innovation to supply chain management?

Weather forecasting and logistics is an increasingly crucial aspect of modern supply chain management. In the latest episode of Semi-Related, an Optym podcast, host Jacob Eischen explores how weather intelligence can significantly enhance route optimization. The discussion revolves around innovative strategies to incorporate weather data into logistics planning for improved efficiency and safety.

Jacob Eischen sits down with Scott Pecoriello, the Founder and CEO of WeatherOptics, to delve into the company’s journey and its specialized weather intelligence platform that caters to supply chain logistics and trucking. Pecoriello shares the origins of WeatherOptics, which evolved from a popular weather blog to a pivotal service provider for supply chain giants, using weather forecasts to create risk scores for route optimization. The conversation also covers the development of WeatherOptics’ flagship product, RightRoute, and its impact on the logistics industry, highlighting significant events like the Texas winter storm of 2021, where proactive weather insights led to substantial savings and safety improvements for clients.

This insightful podcast episode sheds light on the critical integration of weather data with logistics operations, emphasizing the importance of predictive weather models and their transformative potential for the transportation industry. It underscores the value of specialized forecasts in reducing accidents, improving ETAs, and guiding carriers through weather-related challenges, ultimately ensuring more reliable and safer supply chain management.

Recent Episodes

drayage
View episode

Smarter Drayage Delivers Profit and Reliability

Drayage, the short-haul transport of containers from ports to warehouses, has become a critical link in global logistics. E-commerce growth and shifting supply chain strategies have pushed this step into sharper focus. U.S. containerized imports totaled 28,196,462 TEUs in 2024, a 13 percent increase from the previous year, underscoring the rising demand for port-to-warehouse…

fleet lifecycle management
View episode

Fleet Lifecycle Management: Data, Safety Tech, and Timely Refreshes Cut Costs and Maintain Competitiveness

Volatile tariffs, inflationary pressures, and advances in fleet lifecycle management are forcing trucking executives to make strategic choices under uncertainty. The decision to replace or upgrade Class 8 trucks is no longer just about cost-per-month—it’s about lifecycle value, operational safety, compliance readiness, and long-term competitiveness. As the EV credit deadline approaches and OEMs release…

agent model
View episode

W2 or Agent Model: What Freight Brokers Need to Know Before Making the Jump

The freight logistics industry is undergoing a quiet transformation. With financial instability affecting brokerages and shifting commission structures prompting sales talent to explore new paths, the “agent model” — a 1099 contractor framework for freight brokers — is seeing renewed attention. As more logistics professionals seek greater flexibility, ownership, and earnings potential, understanding the…

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert