What a Trucker Shortage Means for the Retail Ecosystem

The American trucking industry is in the midst of a major crisis. An industry that reported more than $700 billion in revenues in 2017 has been plagued by a shortage of workers for more than a decade. Now, employers and shipping companies are getting creative recruiting new, experienced drivers to make sure their orders are fulfilled on time and efficiently.

There are several reasons for the decline in workforce throughout the years, some beyond control and others more self-inflicted. While female employment makes up 47% of the nation’s workforce, it only accounts for 6% of the trucking industry according to the Bureau of Labor Statistics—a number that has only grown 1.5% over the last 15 years.

Another major inhibitor of new job fillings has been the stagnation in wage increases and benefits for drivers. An analysis by Business Insider found median trucker wages have decreased 21% on average and as high as 50% in some areas since the 1980s. There is also the factor of the increasingly aging workforce within the trucking industry.

The average age of truck drivers on the road is 55—10 years higher than other comparable industries like construction or manufacturing. This translates into a challenge shipping companies have in recruiting a newer, younger workforce.

While shipping companies compete for the best talent in an increasingly smaller hiring pool, Walmart announced it would be raising trucker wages nationwide and increasing a number of benefits for drivers across the board. The company restructured how it pays its drivers by increasing pay on several facets of the job to raise their annual salaries to more than $85,000 for the first year, with opportunities for growth in the future. This, along with an increase in paid vacation days and added incentives like safety and referral bonuses are ensuring the retail monolith is at an advantage recruiting workers.

Several problems remain, however, if the industry ever plans to recover. Other major problems in the industry include inefficient routes, delays at shipping ports, and poor living accommodations contributing to the decline in the job market. A consensus among the majority of truck drivers paints a simple, and important truth—this is not an easy job. With the trucking industry reaching a 20-year-high in shipping tonnage in 2018, there remains little doubt in the importance of maintaining and supplementing the workforce of this vital part of the American economy.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DX
Pursuing the World’s Rarest DX: Vadym Ivliev, UT6UD, and the Story That Led Him to Bouvet
January 16, 2026

For some operators, Bouvet Island represents the ultimate technical challenge. For Vadym Ivliev (UT6UD), it is something more personal—and more mysterious. From his home in Kyiv—far removed from the ice, storms, and isolation of Bouvet—Vadym has long been drawn to the island not only for its legendary radio silence, but for the stories it inspires….

Read More
GameStop
Inside GameStop’s Meteoric Stock Surge: A Former Executive Reflects on Power, Pivots, and the Price of Winning
January 15, 2026

The meme-stock era may feel like old news, but its aftershocks are still reshaping how leaders think about transformation, risk, and reward. In the wake of unprecedented short squeezes, shuttered storefronts, and sudden wealth creation, executives across retail and tech are still asking what actually happened—and why. Few episodes crystallize those questions better than…

Read More
podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More