PICKUP CEO Brenda Stoner on Beating Amazon in the Last Mile

Last-mile delivery is now essential in the logics space. The greater adoption of eCommerce and the need to get in now will continue to fuel it. While last mile for smaller parcels is relatively commoditized, larger product delivery was an unfilled niche. Enter PICKUP, a last-mile, same-day delivery service for items over 50 pounds. Talking about the company’s success and growth, MarketScale TV host Daniel Litwin spoke with the company’s founder and CEO, Brenda Stoner.

PICKUP is a Dallas 100 List member and operates in over 80 cities. Stoner explained how it works. “Retailers are good at present the right product to the right audience at the right time. Fulfillment and delivery are not part of their core.”

Stoner explained it doesn’t serve a retailer to build its own delivery network. “A company with 1000 stores shouldn’t own 1000 trucks.”

Retailers, however, do want to move high-dollar large items because they are taking up space. They also want to provide same-day delivery, as Amazon introduced this to consumers, and now they expect it. Stoner said, “Same-day delivery of large items is a competitive advantage over Amazon because they can’t do it if it’s not conveyable. You can’t win on the candle, but you can on the couch.”

Stoner spoke about the company’s growth, sharing advice for others. “The objective was to provide the same delivery experience at scale. We were in Dallas three years before expanding to Houston. We then developed PICKUP in a Box, our playbook.”

Technology is a critical factor for PICKUP. They have a gig economy model, but they apply to the enterprise and manage the process, curating the right people and building a culture. There is open visibility to their partners, and only 15% of those that apply to deliver make it through their funnel.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

mobile gaming
From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports
September 17, 2025

Mobile gaming has quietly become the largest segment of the global gaming industry, generating about $92 billion annually—more than both PC and console games. Yet for decades, many brands and agencies underestimated its reach, focusing instead on arena-filling esports tournaments or blockbuster console titles. With nearly everyone carrying a smartphone, however, mobile has become…

Read More
Revenue Cycle
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
September 17, 2025

Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…

Read More
leading with intention
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
September 17, 2025

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Read More
Critical Care
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
September 17, 2025

Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…

Read More