PICKUP CEO Brenda Stoner on Beating Amazon in the Last Mile
Last-mile delivery is now essential in the logics space. The greater adoption of eCommerce and the need to get in now will continue to fuel it. While last mile for smaller parcels is relatively commoditized, larger product delivery was an unfilled niche. Enter PICKUP, a last-mile, same-day delivery service for items over 50 pounds. Talking about the company’s success and growth, MarketScale TV host Daniel Litwin spoke with the company’s founder and CEO, Brenda Stoner.
PICKUP is a Dallas 100 List member and operates in over 80 cities. Stoner explained how it works. “Retailers are good at present the right product to the right audience at the right time. Fulfillment and delivery are not part of their core.”
Stoner explained it doesn’t serve a retailer to build its own delivery network. “A company with 1000 stores shouldn’t own 1000 trucks.”
Retailers, however, do want to move high-dollar large items because they are taking up space. They also want to provide same-day delivery, as Amazon introduced this to consumers, and now they expect it. Stoner said, “Same-day delivery of large items is a competitive advantage over Amazon because they can’t do it if it’s not conveyable. You can’t win on the candle, but you can on the couch.”
Stoner spoke about the company’s growth, sharing advice for others. “The objective was to provide the same delivery experience at scale. We were in Dallas three years before expanding to Houston. We then developed PICKUP in a Box, our playbook.”
Technology is a critical factor for PICKUP. They have a gig economy model, but they apply to the enterprise and manage the process, curating the right people and building a culture. There is open visibility to their partners, and only 15% of those that apply to deliver make it through their funnel.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]
Cybersecurity in Healthcare: Addressing the Growing Threat
To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]