PICKUP CEO Brenda Stoner on Beating Amazon in the Last Mile

Last-mile delivery is now essential in the logics space. The greater adoption of eCommerce and the need to get in now will continue to fuel it. While last mile for smaller parcels is relatively commoditized, larger product delivery was an unfilled niche. Enter PICKUP, a last-mile, same-day delivery service for items over 50 pounds. Talking about the company’s success and growth, MarketScale TV host Daniel Litwin spoke with the company’s founder and CEO, Brenda Stoner.

PICKUP is a Dallas 100 List member and operates in over 80 cities. Stoner explained how it works. “Retailers are good at present the right product to the right audience at the right time. Fulfillment and delivery are not part of their core.”

Stoner explained it doesn’t serve a retailer to build its own delivery network. “A company with 1000 stores shouldn’t own 1000 trucks.”

Retailers, however, do want to move high-dollar large items because they are taking up space. They also want to provide same-day delivery, as Amazon introduced this to consumers, and now they expect it. Stoner said, “Same-day delivery of large items is a competitive advantage over Amazon because they can’t do it if it’s not conveyable. You can’t win on the candle, but you can on the couch.”

Stoner spoke about the company’s growth, sharing advice for others. “The objective was to provide the same delivery experience at scale. We were in Dallas three years before expanding to Houston. We then developed PICKUP in a Box, our playbook.”

Technology is a critical factor for PICKUP. They have a gig economy model, but they apply to the enterprise and manage the process, curating the right people and building a culture. There is open visibility to their partners, and only 15% of those that apply to deliver make it through their funnel.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

grid expansion
Voices of ChargeExpo 2024: Lilypad EV Unites Grid Expansion with EV Charging for a Better User Experience
March 27, 2024

At ChargeExpo 2024, a pivotal discussion unfolded, shedding light on the integral relationship between grid expansion and the future of electric vehicle (EV) charging infrastructure. As electric vehicles continue to surge in popularity, the spotlight has turned to the supporting infrastructure, underscoring a critical challenge: the need for significant grid expansion to accommodate the […]

Read More
advanced battery technologies
Empowering a Greener Tomorrow: The Urgent Need for Enhanced Safety Protocols in the Electric Vehicles and Advanced Battery Technologies Sector
March 26, 2024

As the world gravitates toward cleaner energy solutions, electric vehicles (EVs) and advanced battery technologies stand at the forefront of this transformative journey. The shift towards electrification underscores a global commitment to reducing carbon emissions, with the EV market experiencing unprecedented growth​​. Innovations in battery technology, crucial for extending EV range and reducing costs, […]

Read More
Grid modernization
Grid Modernization is Bringing Utilities and Internet Providers to the Table. How Will Collaboration Shape the Grid?
March 26, 2024

The power grid is in for an exciting era of improvement as it embraces Industry 4.0 and mass digitalization. That doesn’t mean modernization isn’t a tough ride. As the grid grapples with blackouts and shut-offs, one thing is clear: The U.S. needs to modernize its aging grid and embrace technologies that make better use […]

Read More
Leverage AR & VR Technologies to Deepen Fan Engagement & Unlock Real-Time Marketing and Revenue Opportunities in Sports
March 26, 2024

Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro AR VR headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in […]

Read More