PICKUP CEO Brenda Stoner on Beating Amazon in the Last Mile

Last-mile delivery is now essential in the logics space. The greater adoption of eCommerce and the need to get in now will continue to fuel it. While last mile for smaller parcels is relatively commoditized, larger product delivery was an unfilled niche. Enter PICKUP, a last-mile, same-day delivery service for items over 50 pounds. Talking about the company’s success and growth, MarketScale TV host Daniel Litwin spoke with the company’s founder and CEO, Brenda Stoner.

PICKUP is a Dallas 100 List member and operates in over 80 cities. Stoner explained how it works. “Retailers are good at present the right product to the right audience at the right time. Fulfillment and delivery are not part of their core.”

Stoner explained it doesn’t serve a retailer to build its own delivery network. “A company with 1000 stores shouldn’t own 1000 trucks.”

Retailers, however, do want to move high-dollar large items because they are taking up space. They also want to provide same-day delivery, as Amazon introduced this to consumers, and now they expect it. Stoner said, “Same-day delivery of large items is a competitive advantage over Amazon because they can’t do it if it’s not conveyable. You can’t win on the candle, but you can on the couch.”

Stoner spoke about the company’s growth, sharing advice for others. “The objective was to provide the same delivery experience at scale. We were in Dallas three years before expanding to Houston. We then developed PICKUP in a Box, our playbook.”

Technology is a critical factor for PICKUP. They have a gig economy model, but they apply to the enterprise and manage the process, curating the right people and building a culture. There is open visibility to their partners, and only 15% of those that apply to deliver make it through their funnel.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Data
Data Privacy Lawsuits Sweeping the Healthcare and Tech Sectors and What They Mean for the Industry
December 7, 2022

Data privacy lawsuits have rapidly increased in the healthcare and technology sectors in recent years, in part due to the increasing demand for access to sensitive medical data as well as the emergence of innovative products and services that rely on personal information. Since these attacks have occurred, companies have been forced to rethink […]

Read More
sports betting
Legalized Sports Betting Could Benefit the US Economy
December 7, 2022

Sports betting has continued to explode in the U.S. despite the reticence of many states to legalize the practice. One of the benefits cited by proponents of legalized sports betting is the tax revenue that states are able to collect. A recent piece in D Magazine analyzed just how much a state like Texas […]

Read More
Will the Thanksgiving Holiday Weekend Revenue Continue Through the Rest of the Holiday Season?
December 7, 2022

This year, retailers kicked off the holiday season early with deals beginning prior to Thanksgiving weekend. The encouragement from retailer sales to have consumers begin their holiday shopping early, has made some impact with this year breaking record revenue over the Thanksgiving holiday weekend. The Black Friday and Cyber Monday sales prove positive in predicting […]

Read More