PICKUP CEO Brenda Stoner on Beating Amazon in the Last Mile

Last-mile delivery is now essential in the logics space. The greater adoption of eCommerce and the need to get in now will continue to fuel it. While last mile for smaller parcels is relatively commoditized, larger product delivery was an unfilled niche. Enter PICKUP, a last-mile, same-day delivery service for items over 50 pounds. Talking about the company’s success and growth, MarketScale TV host Daniel Litwin spoke with the company’s founder and CEO, Brenda Stoner.

PICKUP is a Dallas 100 List member and operates in over 80 cities. Stoner explained how it works. “Retailers are good at present the right product to the right audience at the right time. Fulfillment and delivery are not part of their core.”

Stoner explained it doesn’t serve a retailer to build its own delivery network. “A company with 1000 stores shouldn’t own 1000 trucks.”

Retailers, however, do want to move high-dollar large items because they are taking up space. They also want to provide same-day delivery, as Amazon introduced this to consumers, and now they expect it. Stoner said, “Same-day delivery of large items is a competitive advantage over Amazon because they can’t do it if it’s not conveyable. You can’t win on the candle, but you can on the couch.”

Stoner spoke about the company’s growth, sharing advice for others. “The objective was to provide the same delivery experience at scale. We were in Dallas three years before expanding to Houston. We then developed PICKUP in a Box, our playbook.”

Technology is a critical factor for PICKUP. They have a gig economy model, but they apply to the enterprise and manage the process, curating the right people and building a culture. There is open visibility to their partners, and only 15% of those that apply to deliver make it through their funnel.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

storytelling
The Secret to Brand Loyalty: Why Storytelling Is the Best Way to Be Heard in a Crowded Market
July 16, 2025

In today’s fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled seven…

Read More
hospitality career development
Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk
July 16, 2025

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…

Read More
HR compliance
Seeing What Others Miss: The Art of Problem Solving in HR Compliance
July 16, 2025

In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Andrea Kilburn, the HR EEO and Affirmative Action Compliance Manager at EssilorLuxottica. Andrea has built her career on problem-solving, advocacy, and the power of precise thinking. Andrea shares her unique path from mortgage underwriting to HR compliance, and…

Read More
Ham Radio
Icom’s Germany Trip Highlights the Power of Portability at Friedrichshafen’s Ham Radio Showcase
July 15, 2025

In an era where digital communication happens at the speed of light, it’s easy to overlook the enduring charm and ingenuity of amateur radio. Yet, events like the Ham Radio fair in Friedrichshafen, Germany, remind us that radio isn’t just a relic—it’s a thriving, inventive community built on experimentation and exploration. One striking example is…

Read More