Why Uber & Lyft Threatened to Leave California For Good: Business Casual


Uber & Lyft are experiencing serious deja-vu as California cracks down on their business model, similar to when an Austin, TX ballot proposition pushed the ride share companies out in 2016. California, in a well-intentioned effort to get gig-workers better benefits, demanded the Big Tech companies make their freelancers employees, not contractors. In retaliation to the most recent expedited request from San Francisco Superior Court Judge Ethan Schulman, Uber & Lyft said the companies would cease operation completely, leaving thousands of freelancers in the lurch without work. According to Market Watch, several California mayors spoke up in concern, and the courts delayed enforcement until September 4.

Now the ride share companies are faced with a ticking time bomb, and freelance drivers are waiting with bated breath. The companies can either restructure their business to satiate benefit concerns, or pull out of operating in California all together, making way for new last-mile transportation startups. On this Business Casual snippet, hosts Daniel Litwin & Tyler Kern unpack the varying justifications given by Uber & Lyft for their potential departure, and how ultimately, voters may be the final decision makers on the issue with November’s Prop-22.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!


NAB Pulls the Plug on This Year’s Show, Attendees Have Mixed Reactions
September 17, 2021
The Pro AV world was taken by surprise with the cancellation of NAB this October with concerns around COVID's persistent waves and the financial viability of still holding the show. The organization did make sure Read more
What is Pushing Modular Buildings Practices Through the Roof?
September 17, 2021
 Modular construction has grown tremendously in the past few years, leading many to believe it's a new innovation in the building industry. In reality, it has been around for quite awhile, but has Read more
The Experience Evolution: Prep the Halls—2021 Holiday Shopping Trends and Tips
September 17, 2021
   Did the pandemic rewrite the rules for the holiday shopping season? Is there even a rulebook anymore? As consumers look to engage with their favorite brands across all channels this upcoming Read more