How Media Channels Start You on a Journey toward Building a B2B Community

There’s arguably nothing more important in the current B2B landscape than building a community.

The days of traditional advertising have long since come and gone, and the modern buyer wants to engage with content in unprecedented ways. Today’s audiences are used to powerful live broadcasts, expert-laden podcasts, and more – but they don’t just magically appear on your doorstep.

That’s where building a community enters the equation.

Through educational, holistic media channels you own, you can leave an impact far greater than that of any single piece of content you rent. It’s about helping your audience associate your brand with an industry leader and single source of truth.

When you consistently go live with and publish engaging thought leadership to your channels – and promote those channel building blocks with attractive and beneficial promotional graphics, emails and more – you begin to build trust with those who interact with your message. That trust leads to a position at the heart of a true community around your company and brand.

People crave community, and a year of disruption has opened our eyes to that aspect of the shared human experience.

No matter what your industry or your organization’s central purpose, there are people in your industry who share that desire. Your audience wants to belong, and you have the perfect opportunity to help them do just that with a community unlike any your brand has built before.

MarketScale is here to help you hit the ground running and use media channels to share knowledge, bridge gaps in your industry, and crystallize a community ready to shape people’s professional and personal lives.

To learn more, contact us today.


Watch All Episodes of Community Reengaged

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



Robotic pallet movers
Automation in Action: Robotic Pallet Movers are Enhancing Efficiency and Transforming the Modern Warehouse
April 18, 2024

The world of logistics is undergoing a major transformation, all thanks to robotic picking and stacking tech. These robotic pallet movers automate the stacking of products, thereby enhancing efficiency and accuracy in warehouses and distribution centers. As e-commerce continues to grow, the demand for quicker and more efficient operations is pushing the adoption of […]

Read More
extended-stay hotel
Extended-Stay Hotels Must Analyze Markets & Embrace Flexible Options for Sustained Growth
April 18, 2024

The extended stay hotel market, once riding high on unprecedented growth, has recently faced a dip in occupancy rates. This downturn marks a significant shift from the robust expansion observed over the past years, driven by a surge in guests who preferred longer stays due to various economic and lifestyle factors. Despite this, the […]

Read More
live events technology
High-Quality Live Events Technology is the Secret Weapon for Unforgettable Experiences
April 18, 2024

The fusion of technology and creativity is setting new standards for audience engagement and event personalization at live events. Live events technology such as augmented and virtual reality are now at the forefront, offering immersive experiences that bridge the gap between the digital and physical worlds. AI and machine learning are also revolutionizing event […]

Read More
Power over Ethernet
Power Over Ethernet Revolutionizes Home Automation by Simplifying Installations and Enhancing Connectivity.
April 18, 2024

Homes become increasingly connected and Power over Ethernet (PoE) emerges as a transformative technology in residential automation and entertainment systems. By allowing electrical power and data signals to travel over a single Ethernet cable, PoE offers a streamlined approach to powering devices like smart speakers, security systems, and lighting, all while reducing cable clutter​. […]

Read More