Long Term Business Planning Essential to Optometry Success

September 19, 2022


As the demands of running an eye care practice increase, long-term business planning is emerging as a critical strategy to balance clinical responsibilities and business operations. Many healthcare providers find it challenging to prepare for the long-term future of their practice due to a rapidly changing landscape. This pressing issue begs the question: how can eye care professionals plan for the future of their practices?

In this episode of the ECP Viewpoints podcast, we gain valuable insights from Dr. Breanne Forlitti and Dr. Matthew Green, both Best Practices honorees. They share their unique experiences implementing long-term planning in their practices, guided by principles from the book Traction.

During the episode, listeners can expect to learn about:

  • Dr. Forlitti’s approach of breaking down long-term goals into quarterly objectives and consistently updating her staff on their progress.
  • Dr. Green’s utilization of a software platform to support long-term planning and the importance he places on the involvement of his leadership team.
  • The significance of assigning the right roles to the right people and engaging the entire staff in the journey to practice success.

Dr. Green imparts a vital piece of wisdom during the episode, saying, “It’s crucial to pick a system that works for you and your team. It should help you keep track of progress towards goals and provide accountability for all team members.”

Dr. Forlitti has successfully transitioned into the CEO role of a 43-year-old practice, whereas Dr. Green built his practice from scratch over a decade ago. Both have leveraged the principles of “Traction” to navigate the challenges of their distinct situations, demonstrating the versatility and effectiveness of this planning strategy.

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