Videos – Coopervision

CooperVision CAST Group

CooperVision’s team retreat in Denver, Colorado was an invigorating gathering where professionals exchanged ideas and shared best practices. Against the stunning backdrop of the Rocky Mountains, participants engaged in fruitful discussions, fostering collaboration and innovation. The retreat provided a platform for cross-functional teams to learn from each other’s experiences, promoting knowledge sharing and…

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Coopervision
CooperVision Best Practice Summit Overview

CooperVision’s Best Practice program is a transformative initiative for eye care professionals. It offers exclusive resources, advanced technologies, and expert guidance to elevate patient care. Participants gain access to a vibrant community, fostering collaboration and networking. Stay at the forefront of the industry, enhance clinical skills, and achieve practice success with this comprehensive…

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Coopervision
Best Practice Student Scholars

Optometry students should apply to CooperVision’s Best Practice program to gain invaluable industry insights, mentorship, and networking opportunities. Enhance your skills, learn from experts, and stay ahead in a competitive field. Unlock your potential, build a strong foundation, and pave the way for a successful career in optometry.

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CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

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Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

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business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

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client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

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