Videos – Socially Awkward Podcast

Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI

influencer partnerships

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

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Hospitality
Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…

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Hospitality
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

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guest experience
The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality
August 12, 2025

As guests increasingly prioritize wellness, sustainability, and immersive experiences, hotels are transforming their outdoor environments into multifunctional retreats that blend comfort with connection to nature. A 2024 research study found that 58% of travelers preferred hotels embracing sustainability practices—such as reducing plastic and promoting eco-friendly amenities, highlighting the growing importance of intentional, guest-focused outdoor…

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installer training
Sol-Ark, Discover Energy and Sun Sol Host Certified Engineer-Led Installer Training in Puerto Rico
August 12, 2025

In Puerto Rico’s renewable energy push, hands-on expertise is as vital as innovation itself. That’s why Sol-Ark, Discover Energy Systems, and SunSol brought their certified engineers to Aguadilla for an in-person installer training, spotlighting the Helios battery and Sol-Ark 15k inverter. Far from a mere technical session, the event underscored how proper installation and…

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crisis text
Connecting in Crisis: How Schools and Crisis Text Line Support Student Wellbeing
August 12, 2025

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, Dr. Amy Grosso speaks with Jana French of Crisis Text Line about the essential role the organization plays in supporting mental health, especially among students during the back-to-school season. They explore how Crisis Text Line empowers individuals to define…

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solar farm energy storage
Powering a Texas Farm: Sol-Ark and Liniotech’s Solar Farm Energy Storage Partnership in Action
August 12, 2025

In the heart of Texas, where wide skies meet sprawling farmland, solar farm energy storage is quietly rewriting the rules of rural power. This particular installation showcases the synergy between Sol-Ark’s robust inverter technology and Liniotech’s high-capacity battery storage—proof that renewable energy is no longer just a supplement, but a cornerstone. The 100-kilowatt Liniotech…

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