While You Were Working Podcast

Robots, Revenue, and the Race for the Future: Intelligent Automation Is Powering the Next Wave of Growth

robot

It’s hard to ignore just how quickly the world around us is changing. Packages arrive faster than ever, store shelves restock almost instantly, and behind the scenes, businesses are racing to keep up with expectations that seem to climb by the day. But as the workforce shrinks and pressure rises—including a projected shortage of…

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Latest

Articles Business Services
The Ethics of Innovation: How Nonprofits Can Harness AI Without Losing Their Mission

Artificial intelligence is reshaping industries at a staggering pace, with nonprofit leaders now facing the same challenges and opportunities as their corporate counterparts. According to a Harvard Business Review study of 100 companies deploying generative AI, four strategic archetypes are emerging—ranging from bold innovators to disciplined integrators. For nonprofits, the stakes are even higher: harnessing…

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Business Services
Aligning People, Process, and Innovation Creates a Revenue Growth Strategy Built for Long-Term Impact—Not Just Quick Wins in High Trust Industries

Law enforcement agencies are under growing pressure to investigate faster, operate smarter, and serve increasingly complex communities. Yet many still rely on legacy systems that slow progress. Private sector partners are stepping in, offering tools that bridge this divide using a focused revenue growth strategy that balances speed, trust, and long-term impact. A recent…

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Articles Business Services
The ROI of Empathy: How Compassion Drives Growth in Dementia Care

As dementia diagnoses rise at an alarming rate, affecting 57 million people worldwide, healthcare providers face the challenge of offering compassionate, cost-effective support at scale. A new program from CMMI, GUIDE (Guiding an Improved Dementia Experience), aims to tackle this head-on, allowing organizations to bring next-generation dementia care models to traditional Medicare populations. With…

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Articles Business Services
What Does Winning Look Like in the Age of AI-Driven Marketing?

As AI-powered tools—from agentic browsers to enterprise copilots—rapidly reshape how consumers search, learn, and buy, leaders are being forced to rethink not just their tech stack, but their teams, processes, and expectations. With 92% of companies planning to increase AI investments while only 1% consider their deployments mature, a clear disconnect emerges between AI excitement…

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Articles Business Services
Culture as a Growth Engine: How People-First Values Create Long-Term Success in a Tech-Driven Age

Companies everywhere are racing to integrate AI and automation into their operations—but what happens when technology threatens the very people who power the business? A recent Mercer study found that while executives see AI as a major driver of productivity, many admit their organizations are struggling to keep their workforce prepared for the pace of…

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Business Services
Child Safety Isn’t a Feature—It’s the Product: Harbor’s No-Compromise Approach

As technology becomes more embedded in daily life—especially in family and home care products—trust, reliability and child safety have become essential differentiators. Deloitte reports that consumers spend up to 25% more on brands they trust, and one in five spend 50% more when brand confidence runs deep. That trust becomes critical in sectors like…

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Trades
HVAC Safety Reform with Fallon Dyle: Rethinking Chemical Practices and Tackling Hidden Health Hazards in the Field
December 9, 2025

As HVAC systems evolve and health concerns take center stage, the industry is being forced to reckon with more than just performance specs. A growing threat from resilient biofilms, coupled with widespread misinformation about chemical cleaners like bleach, is pushing technicians and manufacturers to reexamine how they approach safety and maintenance. Reports have emerged…

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creative
How an Underdog Mindset, Creative Discipline, and People-First Leadership Helped Cecil Cross Build Lasting Professional Equity
December 9, 2025

More and more, the creative journey looks less like a straight line and more like a series of pivots, setbacks, and surprising new opportunities. As layoffs, industry shifts, and unpredictable career turns reshape what a “typical” creative path looks like, many professionals are being pushed to turn uncertainty into momentum. Many are asking how to…

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The Hidden Roadblocks to Smarter Hospitals
The Hidden Roadblocks to Smarter Hospitals
December 9, 2025

As hospitals look to improve outcomes with faster, more informed decisions, infrastructure limitations remain a major hurdle. This episode—part two of a five-part Health and Life Sciences at the Edge series exploring The Future of Patient Monitoring—dives into what’s holding back smarter, more connected care. Intel’s Andrew Lamkin, AI Solutions Architect, and Bikram Day,…

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Rize Education
The Program Sharing Model: How Rize Education’s Collaborative Approach Expands Access to Cutting-Edge Majors and Career-Aligned Learning
December 8, 2025

Small private colleges are facing unprecedented pressures: rising instructional costs, shrinking budgets, and mounting skepticism about the return on investment of a four-year degree. At the same time, employer demand for job-ready talent is accelerating, creating urgency for institutions to modernize curriculum and increase access to experiential learning. According to Rize Education CEO Kevin…

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Other While You Were Working Podcast
Why Customer Experience Is Your Most Powerful Growth Lever—and How to Use It to Drive Referrals, Retention, and Revenue
June 7, 2025

In an era where marketing is shifting faster than most can keep up with, staying informed is a challenge for even the most seasoned revenue leaders. From AI upending traditional search to MarTech tools bloating underused tech stacks, the ground beneath B2B marketers is shifting. According to McKinsey, companies leading in customer experience are…

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Automotive Advertising That Performs: Bedford Uses Speed, Creativity, and Data to Help Dealers Thrive Under Pressure
June 3, 2025

New vehicle prices have increased by over 27% since 2019, according to Edmunds. As affordability declines and tariffs intensify pressure on supply chains, dealerships are rethinking how they protect margins and build customer loyalty. Automotive advertising now demands fast, measurable results—without compromising long-term brand value. As The Drum recently noted, creativity is non-negotiable, especially…

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The Revenue Growth Blueprint: Build Trust, Expand Services, and Put Quality First
June 3, 2025

The used car industry isn’t just about inventory anymore; it’s about trust, timing, and the experience buyers remember. As digital expectations rise, independent dealerships are feeling the pressure to move faster and show up where customers are searching. According to BrightEdge, Google search impressions jumped 49% year-over-year following the rollout of AI Overviews, reflecting…

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Biotech Moves Smarter: IDDI Powers Data-Driven Drug Innovation
April 2, 2025

As biotech innovation accelerates, small and mid-size pharmaceutical companies are becoming key players in bringing new treatments to market. Yet many of these organizations face steep challenges when navigating clinical trial design, regulatory approval, and data integrity. According to a McKinsey Global Institute report, industries like biotech could help generate up to $50 trillion…

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The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
February 27, 2025

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

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The Rise of AI Agents: How Businesses Can Leverage Intelligent Automation
February 27, 2025

AI is no longer a distant concept—it’s transforming the way businesses operate right now. With businesses increasingly integrating AI to streamline operations and enhance efficiency, the demand for intelligent automation is at an all-time high. Yet, many organizations struggle to integrate AI efficiently, facing a significant skills gap. What if AI could be deployed…

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Introducing the While You Were Working Podcast
January 27, 2025

Welcome to the While You Were Working podcast brought to you by Rogue Marketing. We understand the challenges you face when managing revenue, leading teams, and driving growth. With the demands of your day-to-day responsibilities, it can be difficult to keep an eye on the bigger picture and spot the shifts happening around you….

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