While You Were Working Podcast

Why Customer Experience Is Your Most Powerful Growth Lever—and How to Use It to Drive Referrals, Retention, and Revenue

Customer Experience

In an era where marketing is shifting faster than most can keep up with, staying informed is a challenge for even the most seasoned revenue leaders. From AI upending traditional search to MarTech tools bloating underused tech stacks, the ground beneath B2B marketers is shifting. According to McKinsey, companies leading in customer experience are…

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Latest

Business Services
Aligning People, Process, and Innovation Creates a Revenue Growth Strategy Built for Long-Term Impact—Not Just Quick Wins in High Trust Industries

Law enforcement agencies are under growing pressure to investigate faster, operate smarter, and serve increasingly complex communities. Yet many still rely on legacy systems that slow progress. Private sector partners are stepping in, offering tools that bridge this divide using a focused revenue growth strategy that balances speed, trust, and long-term impact. A recent…

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Business Services
Child Safety Isn’t a Feature—It’s the Product: Harbor’s No-Compromise Approach

As technology becomes more embedded in daily life—especially in family and home care products—trust, reliability and child safety have become essential differentiators. Deloitte reports that consumers spend up to 25% more on brands they trust, and one in five spend 50% more when brand confidence runs deep. That trust becomes critical in sectors like…

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Articles Business Services
The ROI of Empathy: How Compassion Drives Growth in Dementia Care

As dementia diagnoses rise at an alarming rate, affecting 57 million people worldwide, healthcare providers face the challenge of offering compassionate, cost-effective support at scale. A new program from CMMI, GUIDE (Guiding an Improved Dementia Experience), aims to tackle this head-on, allowing organizations to bring next-generation dementia care models to traditional Medicare populations. With…

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Business Services
Automotive Advertising That Performs: Bedford Uses Speed, Creativity, and Data to Help Dealers Thrive Under Pressure

New vehicle prices have increased by over 27% since 2019, according to Edmunds. As affordability declines and tariffs intensify pressure on supply chains, dealerships are rethinking how they protect margins and build customer loyalty. Automotive advertising now demands fast, measurable results—without compromising long-term brand value. As The Drum recently noted, creativity is non-negotiable, especially…

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Business Services
The Revenue Growth Blueprint: Build Trust, Expand Services, and Put Quality First

The used car industry isn’t just about inventory anymore; it’s about trust, timing, and the experience buyers remember. As digital expectations rise, independent dealerships are feeling the pressure to move faster and show up where customers are searching. According to BrightEdge, Google search impressions jumped 49% year-over-year following the rollout of AI Overviews, reflecting…

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Business Services
Biotech Moves Smarter: IDDI Powers Data-Driven Drug Innovation

As biotech innovation accelerates, small and mid-size pharmaceutical companies are becoming key players in bringing new treatments to market. Yet many of these organizations face steep challenges when navigating clinical trial design, regulatory approval, and data integrity. According to a McKinsey Global Institute report, industries like biotech could help generate up to $50 trillion…

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Latest

Giving Back to Support Nursing Education
Giving Back to Support Nursing Education
June 25, 2025

In this episode of Care Anywhere, host Lea Sims sits down with Louis Brownstone, President of WorldWide HealthStaff Solutions, to explore how one of the largest global staffing organizations is giving back to nursing education in meaningful, long-term ways. While known for their direct hire placements across the U.S. and Middle East, WorldWide is also…

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commerce
From Code to Commerce: PayPal Dev Days Puts AI at the Heart of Innovation
June 24, 2025

At PayPal Dev Days, the convergence of agentic AI tools and real-world developer ingenuity signaled a bold shift in the future of digital commerce. This wasn’t just about code—it was a glimpse into a world where AI collaborates, not just automates, and developers become architects of intelligent systems. Across immersive sessions and live coding…

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payments
Revolutionizing Payments: Discover the Power of PayPal for Your Business
June 24, 2025

Unlock seamless transactions and elevate your business operations with PayPal’s innovative payment solutions. Harness the platform trusted by millions to drive financial efficiency, streamline processes, and enhance security. What You’ll Learn Why PayPal is the Go-to Solution for Small Businesses Leveraging PayPal and Venmo for Multi-Channel Capability Enabling Seamless Integration with PayPal’s Tools Essential…

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Customer Experience
Why Customer Experience Is Your Most Powerful Growth Lever—and How to Use It to Drive Referrals, Retention, and Revenue
June 24, 2025

In an era where marketing is shifting faster than most can keep up with, staying informed is a challenge for even the most seasoned revenue leaders. From AI upending traditional search to MarTech tools bloating underused tech stacks, the ground beneath B2B marketers is shifting. According to McKinsey, companies leading in customer experience are…

Read More
Other While You Were Working Podcast
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
February 27, 2025

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

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The Rise of AI Agents: How Businesses Can Leverage Intelligent Automation
February 27, 2025

AI is no longer a distant concept—it’s transforming the way businesses operate right now. With businesses increasingly integrating AI to streamline operations and enhance efficiency, the demand for intelligent automation is at an all-time high. Yet, many organizations struggle to integrate AI efficiently, facing a significant skills gap. What if AI could be deployed…

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Introducing the While You Were Working Podcast
January 27, 2025

Welcome to the While You Were Working podcast brought to you by Rogue Marketing. We understand the challenges you face when managing revenue, leading teams, and driving growth. With the demands of your day-to-day responsibilities, it can be difficult to keep an eye on the bigger picture and spot the shifts happening around you….

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