How to Launch a Podcast for Your Company
Companies building brand authority through audio content are discovering podcasts offer unmatched credibility and audience connection in competitive B2B markets
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Key takeaways
Companies building brand authority through audio content are discovering podcasts offer unmatched credibility and audience connection in competitive B2B markets
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Need to finally launch that podcast for the company? We're walking you step by step on how to go from goal to consistent show, and how MarketScale Studio will help you scale.
Content consumers love podcasts. Your B2B company should have one; podcasts put a mic on the behind-the-scenes conversations audiences are itching to hear, and they bring personality and opinion to an otherwise stiff world of marketing content. They communicate authority, credibility, and authenticity, especially when your leadership is hosting or featured frequently in your discussions.
They communicate authority, credibility, and authenticity, especially when your leadership is hosting or featured frequently in your discussions.
Podcasts are more than just podcasts though. They're platforms for company culture, spearheaded with the voice of your leadership. They're also gold mines for short-form content, taking hour-long conversations and generating dozens of YouTube Shorts or quick LinkedIn thought leadership.
So where do you start to get your podcast off the ground? What gear do you need, what vision do you need to be successful, how do you build consistency? How do you avoid the pitfalls of lack of focus to make your podcast engaging? And of course, how do you make it easy to capture, product, and repeat podcast content? You need to make it easy for your even your CEO to get behind the mic and host a high quality podcast. You need your podcast media production to exist in the same ecosystem as the rest of your content creation.
On this webinar, we're going to break down every step from idea to publishing to launch your podcast. Join Voice of B2B and MarketScale Education Lead Daniel Litwin for a workshop on building and launching your podcast, where MarketScale Studio helps make podcasting scaling possible, and how it helps make the entire podcasting process simple & collaborative for your marketing team, your leadership, and everyone in-between. Tap in for tips on...
- how to come up with a strong podcast show idea, and how to identify your audience and voices
- avoiding weak or ineffective content that shouldn't live in a podcast
- selecting the right gear for your show
- launching your podcast with consistency and scale in mind
- using Studio to get people around the virtual table at high quality
- making podcast production with your leadership collaborative
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Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.
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About the author
Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.
