How to Launch a Podcast for Your Company

Need to finally launch that podcast for the company? We’re walking you step by step on how to go from goal to consistent show, and how MarketScale Studio will help you scale.

Content consumers love podcasts. Your B2B company should have one; podcasts put a mic on the behind-the-scenes conversations audiences are itching to hear, and they bring personality and opinion to an otherwise stiff world of marketing content. They communicate authority, credibility, and authenticity, especially when your leadership is hosting or featured frequently in your discussions.

Podcasts are more than just podcasts though. They’re platforms for company culture, spearheaded with the voice of your leadership. They’re also gold mines for short-form content, taking hour-long conversations and generating dozens of YouTube Shorts or quick LinkedIn thought leadership.

So where do you start to get your podcast off the ground? What gear do you need, what vision do you need to be successful, how do you build consistency? How do you avoid the pitfalls of lack of focus to make your podcast engaging? And of course, how do you make it easy to capture, product, and repeat podcast content? You need to make it easy for your even your CEO to get behind the mic and host a high quality podcast. You need your podcast media production to exist in the same ecosystem as the rest of your content creation.

On this webinar, we’re going to break down every step from idea to publishing to launch your podcast. Join Voice of B2B and MarketScale Education Lead Daniel Litwin for a workshop on building and launching your podcast, where MarketScale Studio helps make podcasting scaling possible, and how it helps make the entire podcasting process simple & collaborative for your marketing team, your leadership, and everyone in-between. Tap in for tips on…

  • how to come up with a strong podcast show idea, and how to identify your audience and voices
  • avoiding weak or ineffective content that shouldn’t live in a podcast
  • selecting the right gear for your show
  • launching your podcast with consistency and scale in mind
  • using Studio to get people around the virtual table at high quality
  • making podcast production with your leadership collaborative

Follow us on social media for the latest updates in B2B!

Image

Latest

tech talent
The DisruptED World of Tech Talent with TEKsystems: Future-Proofing the Workforce Through Inclusive Hiring and Non-Traditional Education
June 27, 2025

In a workforce reshaped by automation, accelerated AI adoption, and persistent labor shortages, the demand for skilled tech talent has never been more urgent—or more difficult to meet. The traditional pipelines, namely college degrees and four-year institutions, are no longer producing enough candidates to meet the explosive growth in tech roles. With tech jobs…

Read More
school event
Smart Safety: How Technology is Transforming School Event Security
June 27, 2025

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso talks with TJ Markland, General Manager of Payments at Raptor Technologies, to discuss the often-overlooked safety challenges of school events—from daytime assemblies to Friday night football. As schools work to balance hospitality…

Read More
Stephanie Tsales of Instride
Disrupting Higher Ed Through Career Alignment with Stephanie Tsales at Instride
June 27, 2025

The labor market is evolving quickly and traditional higher education faces increasing pressure to demonstrate real-world value. According to Strada Education Network, just 63 percent of college graduates feel their education was worth the cost. With shifting learner expectations and growing employer demand for work-ready skills, universities and employers are confronting a critical question:…

Read More
disability inclusion
Passion, Pause, and Disability Inclusion: Building Equity Through Self-Aware Leadership
June 26, 2025

Beth Sirull, President and CEO of the National Organization on Disability, joins Jason Winningham on PQ: Conversations that Build Equity to share a powerful career journey shaped by a passion for social enterprise, economic equity, and disability inclusion. From her early work in community finance to leading a national nonprofit, Beth reveals how she’s built…

Read More