On the latest episode of Point of Scale, James Prebil interviews Derek Muhney, the Executive Vice President and Head of Marketing at Coinsource — a Bitcoin ATM company and network. The two discussed Coinsource’s growth, how standing apart from other Bitcoin companies and compliance played a factor i

In the latest podcast episode of “Point of Scale,” host James Prebil sat down and interviewed his friend and Ocean Spray’s Director of Category Insights and Analytics, Paul Sproles. The two discussed how analytics are a vital aspect in shaping retail and consumerism.

Cashless transactions are quickly becoming the preferred method of shopping in North America. Tapping credit cards, smartphones, and other digital devices used for purchasing are quick and easy, the way shoppers like. And behind the simplicity of these transactions lies a complex network of products

There are nearly countless “ambassador” programs across business today, especially in the direct-to-consumer world. “Refer someone to this” and “we’ll reward you with this.” They’re easy for a business to set up, they likely cost very little to run, and the discount offered is usually so low, that even if there was high utilization of the program, it likely wouldn’t present a significant financial consequence to the company. Unsurprisingly, these referral programs fall short and don't achieve the powerful results expected from brand guides. They’re cold, impersonal, and feel like work.

Having a thriving ambassador program is a dream scenario for any organization, for a B2B organization, it is truly a blue-ribbon standard. Day by day the B2B environment becomes ever more competitive, buyers are more informed than ever, organizations are constantly looking to fill their pipelines, and our hyper-connected world, somewhat ironically, means that sales cycles tend to be longer than ever before. This is why having a community of talented, connected individuals who are working as a true extension of your organization is so valuable.