The classic line from Field of Dreams is, if you build it, they will come. In Savannah, Georgia, a more appropriate baseball saying might be, if you make it fun, they will come.

If you've browsed social media recently there's a decent chance you've seen a video of the Savannah Bananas. Everything from hitters doing the splits, to dancing grandmas, to flaming bats - nothing is off-limits.

Jesse Cole is the Founder of Fans First Entertainment and Owner of the Savannah Bananas, and he joined us to talk about the projected upswing in travel."I am fired up.

The Savannah Bananas are a baseball team but owner Jesse Cole knows they arent in the baseball industry. Theyre in the Fans First Experience industry.

A lifelong baseball fan, Jesse Cole has seen it all. From potential big-league dreams to a journey toward finding how best to engage with the game after his career came to a close, Cole eventually landed an internship with a small team in South Carolina.

When Cole, his wife and their small team began working to replicate past success in Savannah, they sold two ticketsin three months. The lowest point came shortly after, when the team was informed it had completely overdrawn the organizations bank account.