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Youth Engagement Holds the Key to Building Lasting Brand Loyalty in the Esports Industry
John Davidson - May 3, 2024In a seismic shift within the esports industry, FaZe Clan's foray into a $75 million product licensing business heralds a potential game-changer. This move underscores a departure from traditional sports partnerships and signifies a paradigm shift in how esports organizations monetize their brands.
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Brands are Shifting to Esports Sponsorships and Attracting New and Younger Audiences
John Davidson - April 30, 2024Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards.
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