Kelli Burns

Director of Undergraduate Programs, Associate Professor University of South Florida

Kelli S. Burns is an associate professor and the director of undergraduate programs at the Zimmerman School of Advertising and Mass Communications at the University of South Florida, having joined in 2006. Prior to her tenure at USF, she taught at Elon University and Middle Tennessee State University and earned her PhD in mass communication from the University of Florida. She's the author of works including "Social Media: A Reference Handbook" and "Celeb 2.0: How Social Media Foster our Fascination with Popular Culture." Outside the academic realm, Kelli is a sought-after public speaker and an expert on social media topics in news stories.

Ph.D., Mass Communication 1998 - 2003
M.S., Mass Communication 1995 - 1998
B.A., Mathematics and Business 1988 - 1992
social Social Media
strategic-comm Strategic Communications
public-relation Public Relations
image-11 Media Writing

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Recent Posts


YouTube’s Investment in AI Could Prove a Win for Digital Content Creators, Generating More Views and More Revenue

Kelli Burns - November 17, 2023

In partnership with Google DeepMind, YouTube is venturing into a new frontier of Artificial Intelligence (AI)-driven creativity, unveiling Dream Track for Shorts and a suite of Music AI tools for digital content creators. This pioneering move aims to forge deeper connections between artists, creators, and fans, with notable names like Demi Lovato and John Legend lending their AI-generated voices to the experiment.

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Meta's Threads App Launch Made Frustrated Users Flee. Its Privacy Practices Could Steer More Away.

Kelli Burns - July 21, 2023

Within this fast-paced and evolving world of social media, the launch of Meta's Threads app was seen as a potential game-changer. Its inception promised a new platform that could challenge the dominance of stalwarts like Twitter, given its seamless integration with Instagram and Meta's extremely vast user base.

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