Kirthi Kalyanam

L.J Skaggs Distinguished Professor Santa Clara University

Dr. Kalyanam's research and expertise are in Retailing, Internet & Multi Channel Marketing, Quantitative Marketing and the intersection of these areas. He is particularly interested in the rigorous analysis of practical problems. His research paper published in The Journal of Marketing Research on market potential estimation was selected as a finalist for the American Marketing Association’s Paul E. Green Award for impact on the practice of marketing.

Dr. Kalyanam has advised or consulted for Comscore Networks, Propel Corporation, Xambala, Kiwi Networks, Symphoniq Corp, Boorah, and CoffeeTable. He designed and delivered the first Retail University program at Google and today is developing the 3rd generation of this program.

Ph.D., Marketing, Quantative Methods 1987 - 1993
Directors Consortium 2016
social Social Media
stategies Market Research
product-manage Product Management
image-58 Business Strategy
marketing-strategies Marketing strategy

Recent Posts


Mob-led Theft is Costing the Retail Industry Billions. We Need More Than Just Store Security to Stop It.

Kirthi Kalyanam - October 11, 2023

Target has announced the closure of nine stores across California, Oregon, Washington, and New York, due to a surge in thefts and organized retail crime. And its shoplifting concerns are being echoed by other retailers: Whole Foods and Ulta Beauty are among the several businesses that have reported rising theft, while Nordstrom recently closed down an iconic San Francisco outlet.

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