The fact digital and physical realms increasingly intersect nowadays, the concept of NIL (Name, Image, and Likeness) is altering the fabric of amateur sports and video games. Once limited to athletic prowess and academic achievements, today's college athletes are fast becoming social media influencers, business moguls, and gaming enthusiasts.

The advent of Name, Image, and Likeness (NIL) laws in collegiate sports means personal branding is not only for social media influencers or big-time celebrities anymore. The landscape of personal branding is becoming increasingly democratized.

College Athletes could enter a golden age with NIL deals available through official Licensing contracts and now localized University agreements. Is this a case of choosing one over the other?

With the U.S.

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.