Shannon Willey

Director, Post-Production MarketScale

As a visual storyteller, I'm passionate about creating compelling narratives through video. I take pride in bringing together all the essential elements, including editing, sound design, color grading, music, and storytelling, to produce engaging content that builds community and showcases the expertise of individuals and businesses.

B.A. in Telecommunication Media Studies

Video Editing

Storytelling

Operations Management

Post-Production

Photography

Adobe Creative Suite

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How to Build Community with an Episodic Series

Shannon Willey - March 31, 2023

Building a community is one of the most important aspects of any brand or organization's success, and a powerful way to do this is through the creation of an episodic series. Episodic content has several advantages over one-off content:1.

Articles

Using Community-Generated Content to Build Engagement

Shannon Willey - March 28, 2023

Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories.

Articles

The Power of Interaction for Building Community

Shannon Willey - March 14, 2023

In today's digital world, building community is more important than ever before. Social media platforms and messaging apps have made it possible for people to connect with one another from all over the world.

Podcasts

Transforming the Olympic Games for the Digital Era

Shannon Willey - August 9, 2021

Alibaba Chief Marketing Officer Chris Tung discusses how the Chinese e-commerce giant is helping the International Olympics Committee transform the 2022 Beijing Winter Olympic games for the digital era. He speaks with Bloombergs Stephen Engle.