Skip to content
MarketScale
Demo
Creator Hubs›Icertis

Icertis

Icertis logo

AI-powered contract intelligence for global enterprise compliance and growth.

Icertis provides the Icertis Contract Intelligence platform, an AI-powered contract lifecycle management solution used by global enterprises to extract business value from their contracts. The platform helps legal, procurement, and finance teams manage contract obligations, risk, and compliance at scale. On MarketScale, Icertis publishes content for enterprise leaders navigating contract management and AI adoption.

29 episodes
Channel Brief·Icertis · 29 episodes
Updated Apr 30, 2025

Contracts Drive Business; AI Makes Them Work

Icertis argues that contracts, not technology alone, are competitive assets. The channel proves this through implementation guides, customer stories, and data on how CLM systems unlock hidden value.

Icertis' core argument is that contracts govern 60–80% of business operations, yet most organizations treat them as static legal paperwork rather than dynamic business intelligence. The channel repeatedly demonstrates that AI-powered contract lifecycle management (CLM) platforms can convert contracts into strategic assets, but only when implementation balances people, processes, and technology—not through technology alone.

Drawn from From Planning to Performance: Mastering Contra… and 2 more →

“Companies that optimize CLM processes can reduce contracting cycle times by up to 50%.”

McKinsey report cited in Episode 2

By the numbers

60–80%

of business operations governed by contracts

50%

potential reduction in contracting cycle times via CLM optimization

9%

of annual revenue at risk from poor contract management

60%

of executives believing contract data is key to organizational agility

What the channel argues

DataContracts govern 60–80% of business operations; most firms waste their potential.→
DataMcKinsey data shows optimized CLM cuts contracting cycle times by up to 50%.→
DataPoor contract management costs businesses up to 9% of annual revenue.→
DataNearly 60% of executives believe contract data is key to organizational agility.→
InsightSuccessful CLM requires clearly defined business outcomes and robust change management, not just tools.→
InsightAI transforms contracts from passive files into living instruments of business insight and compliance.→

What you'll learn

•Contract intelligence platforms powered by AI can unlock competitive advantage by turning decades of contract history into operational insight.
•Successful CLM implementation demands a three-phase approach: crawl (baseline), walk (data collection), run (predictive analysis), not overnight transformation.
•Organizations must balance people, processes, and platforms; technology alone does not realize CLM value.
•Government procurement can save billions through standardized terminology and early-stage collaboration, as the NCMA's Better Contracting Initiative demonstrates.
•Human-centered design is critical; disengaging CLM tools frustrate stakeholders and erode adoption even when AI capabilities are advanced.

What to do about it

→Audit your current contract data infrastructure and digitize legacy contracts to unlock hidden operational and financial insights.
→Define measurable business outcomes before selecting or implementing CLM technology; establish clear KPIs for cycle time, compliance, and risk.
→Build change management and user adoption strategies alongside platform deployment; engage legal, procurement, finance, and business stakeholders from day one.

Who and what shows up

Samir Bodas

CEO, Icertis

Leading the charge to transform contracts from passive files into dynamic business assets using AI and generative technologies.

Alistair Maiden

Icertis

Articulates the human-centered design imperative for CLM; emphasizes that AI tools must reduce friction in drafting and redlining to drive adoption.

Krishnakumar Hatele

Icertis

Story illustrating how respect and inclusion enable employees with disabilities to bring their full selves and contributions to contract management work.

Microsoft

Technology partner

Strategic partnership with Icertis to responsibly unlock AI's potential in managing complex contracts, emphasizing customer needs and ethical deployment.

NCMA (National Contract Management Association)

Industry organization

Better Contracting Initiative demonstrates how standardized terminology in federal procurement can unlock millions in savings and reduce delays.

Questions this channel answers

Q

Why do most CLM implementations fail to deliver value?

Organizations deploy technology without clearly defined business outcomes, robust change management, or proper data infrastructure preparation. Success requires balancing people, processes, and platforms.

From Planning to Performance: Mastering Contract Intelli… →
Q

How can legal teams become strategic business partners?

By modernizing contract processes, automating routine tasks, and leveraging contract data to drive measurable business outcomes, risk reduction, and compliance—turning legal operations into a hub of innovation.

From Legal Ops to CLO Innovation: How Ferring’s Contract… →
Q

What concrete business metrics should drive CLM success?

Track contract value, cycle time, and deviations from standard terms. These three metrics help legal demonstrate ROI, identify bottlenecks, and mitigate risk.

Contract Data That Moves The Needle For Legal →
Q

How does AI change what contract management can accomplish?

AI enables contract discovery, data integration, intent realization, and proactive risk identification at scale. It transforms contracts from passive files into dynamic business assets that inform revenue and risk decisions.

Unlocking the Full Potential of Business Relationships w… →
Q

What is the crawl-walk-run approach to CLM maturity?

Crawl: establish baseline contracting activity and volumes. Walk: collect data on value, turnaround times, and delays. Run: analyze deviations and conduct predictive analysis for mature organizations.

Crawl Walk Run →
Topics:Contract Lifecycle Management (CLM)AI and contract intelligenceEnterprise implementation strategyPharmaceutical and retail supply chainsGovernment procurement modernization
Themes:Contracts as strategic assets, not legal overheadImplementation requires people and process discipline, not just technologyAI-driven insights hidden in contract history and data

Industry context

The CLM software market is projected to grow from $1.66 billion in 2025 to $4.5 billion by 2035, driven by organizations recognizing contracts as strategic business tools rather than static compliance records requiring cross-functional alignment.

Want a show like this for your brand?

MarketScale produces and distributes branded shows like Icertis for B2B companies.

Build your show →