Troy Scheer

VP, Marketing and Communications National Independent Automobile Dealers Association (NIADA)

With nearly 30 years in the arena of marketing and more than $200,000,000 in revenue growth, Troy is an agile CMO driven to move brands in industries from automotive to technology beyond the transaction to establishing long-term customer loyalty. He is focused on delivering quantifiable results to CEOs, COOs, CFOs, and customers by tying value & technology with customer-centric thinking, creating a culture of value that drives immediate and long-term profitability. In Troy's 25 years in helping business grow, I have been instrumental in generating hundreds of millions in revenue across multiple industries.

BA, Journalism (Advertising)
image-15 Team Leadership
image-9 Thought Leadership
marketing-strategies Marketing strategy
brand-develop Brand Development

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Recent Posts

Episodes - The Road to the Dallas 100

The Road to the Dallas 100: Improving

Daniel Litwin - July 28, 2023

Fasten your seatbelts and gear up for an exciting ride on The Road to the Dallas 100! Brought to you by the collaborative efforts of Daniel Litwin, the resonating voice of B2B, along with MarketScale and SMU's Cox School of Business, we dive deep into the inspiring narratives of Dallas' fastest expanding enterprises.

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Fans First

Pre-Game: Normal Gets Normal Results

Jesse Cole - June 13, 2020

The Savannah Bananas are a baseball team but owner Jesse Cole knows they arent in the baseball industry. Theyre in the Fans First Experience industry.

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