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Troy Scheer

VP, Marketing and Communications National Independent Automobile Dealers Association (NIADA)

With nearly 30 years in the arena of marketing and more than $200,000,000 in revenue growth, Troy is an agile CMO driven to move brands in industries from automotive to technology beyond the transaction to establishing long-term customer loyalty. He is focused on delivering quantifiable results to CEOs, COOs, CFOs, and customers by tying value & technology with customer-centric thinking, creating a culture of value that drives immediate and long-term profitability. In Troy's 25 years in helping business grow, I have been instrumental in generating hundreds of millions in revenue across multiple industries.

BA, Journalism (Advertising)
image-15 Team Leadership
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marketing-strategies Marketing strategy
brand-develop Brand Development

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Recent Posts

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Episodes - The Road to the Dallas 100

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Daniel Litwin - July 28, 2023

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Fans First

Pre-Game: Normal Gets Normal Results

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