Register to MarketScale.com for Wesley Boyce episodes, events, and more.
Recent Posts

Enhancing Supply Chain Visibility and Efficiency Through Radio Communications
Wesley Boyce - November 29, 2023While the logistics industry often gravitates toward cutting-edge technology, Wesley Boyce, an Assistant Professor of Practice in Supply Chain Management and Analytics at the University of Nebraska-Lincoln, brings to light the enduring significance of radio communication. In a world enthralled by digital innovation, he argues that the simplicity of radios could be their greatest strength in supply chain management.
Read more
To Balance Customer Satisfaction And Reduce Try-And-Return Purchases, Retailers Need to Sell Consistent Sizing and Analyse Return Data
Wesley Boyce - October 30, 2023In a significant policy reversal, fashion retailer H&M recently backtracked on instituting a small return fee on its UK customers who seek to return online purchases in-store. However, this fee still applies for items returned to the warehouse a move that aligns with industry practices.
Read more
Truck Driver Waiting: A Lingering Problem
Wesley Boyce - September 15, 2023Truck driver detention, or waiting, is a persistent problem that leads to various complications. This underutilization of a driver’s time leads to reduced income for both drivers and their firms.
Read more
Assessing Performance and Risk in Complex Supply Chains and Tying Performance Measures to Strategic Concepts
Wesley Boyce - September 1, 2021Tying measures to strategic concepts helps to show interrelationships among strategic goals and the trade-offs that can occur as particular strategies are employed to improve supply-chain performance. We find that more research is needed on how to assess competitive dynamics and opportunism within supply chains and to assess the costs and risks associated with international business activity.
Read more
COVID-19 and the Changes in Daily Streaming Behavior of Consumers in the United States
Wesley Boyce - July 1, 2021In this manuscript, streaming activity on Facebook Gaming, YouTube Gaming, Mixer, and Twitch is analyzed to discover changes in consumption. It is compared to school closures and stay-at-home orders in US states to better understand changes in social media platform utilization during the global pandemic. This helps to provide insights into user patterns that firms can consider in planning their future social media efforts.
Read more
An Inquiry Into the Supplier Selection Decision From the Business-to-Consumer (B2C) Perspective
Wesley Boyce - November 1, 2018The purpose of this paper is to provide insights into what selection criteria consumers find critical when making the supplier selection decision. Much research exists on the business-to-business (B2B) perspective, so this research seeks to investigate the business-to-consumer (B2C) viewpoint.
Read more