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Marketing Professionals Say AI Influencers are Here to Stay
carey.scott - March 20, 2023Lets talk about AI influencers. You may have heard about Miquela Sousa, the 19-year-old Brazilian-American model and definitely not a real human getting hacked in 2018 by a pro-Trump Influencer.
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Influencer Fatigue and Deinfluencing Hashtags Show Gen Z’s Ability to Sniff Out Inauthentic Content
carey.scott - February 28, 2023If youre growing weary of the constant bombardment of paid content and sponsored posts on social media, chances are you're not alone. Market research firm GWI found that Gen Zs engagement with influencers has fallen by 12% since 2020.
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