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Anna Sullivan

Founder & CEO The Creative Exchange

Anna is passionate about building and growing CPG brands through social media What she has Built: The Creative Exchange Social media agency and content studio for best in class CPG brands Ranked No. 1 on Design Rush's Top Social Media Agencies of 2021

Bachelor's degree, Consumer, Apparel, and Retail Studies Major, Business Minor 2010 - 2014
Branding
Strategy
social Social Media
image-11 Marketing
advertising-ads Advertising
events Event Planning

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Recent Posts

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Articles

Marketing Professionals Say AI Influencers are Here to Stay

 carey.scott - March 20, 2023

Lets talk about AI influencers. You may have heard about Miquela Sousa, the 19-year-old Brazilian-American model and definitely not a real human getting hacked in 2018 by a pro-Trump Influencer.

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Influencer Fatigue and Deinfluencing Hashtags Show Gen Z’s Ability to Sniff Out Inauthentic Content

 carey.scott - February 28, 2023

If youre growing weary of the constant bombardment of paid content and sponsored posts on social media, chances are you're not alone. Market research firm GWI found that Gen Zs engagement with influencers has fallen by 12% since 2020.

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