The Fourth Revolution: Why Bartell is Bringing a Unique Voice to Manufacturing Content

 

When the World Economic Forum introduced the term “Fourth Industrial Revolution” in 2016, it helped define the rapidly shifting lines between physical, digital, and technological spheres of influence. Technology and machinery are evolving, and literally revolving, faster than ever, and that’s rapid change is the motivation behind Bartell Machinery Systems‘ new podcast, The Fourth Revolution.

Host Daniel Litwin sat down with Shawn Lawlor, Director of Marketing and Business Development for Bartell, to discuss what to expect from this new thought leadership show and highlight upcoming discussions on how the Fourth Industrial Revolution is changing the way manufacturers approach data in manufacturing.

“There’s a lot happening in this space — some of it kind of intimidating. Where do you start? Who do you trust as an expert in that space,” Lawlor said. “We thought we’d share our trials and tribulations, our experiences in this space, and also tap thought leaders to share that [knowledge] with other manufacturers.”

Rome, New York-based Bartell works with clients in a variety of industries, including tire and rubber, wire and cable, and oil and gas, but there’s a unifying challenge across these industries.

“Machine builders want visibility into their production processes to measure things to be more effective,” Lawlor said. “Data is king, right? Now that data is being used for machine health. They’re doing predictive maintenance and using AI to correct itself and make production and process changes on the fly. That’s an exciting use of the data.”

“These aren’t just elemental tactics. These are industry changing, business-changing things.”

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More