How Augmented Reality Is Fixing A $16 Billion Problem In Construction

Augmented and virtual reality technologies have had jaws dropping in consumer and retail experiences for years now. In professional circles, and construction in particular, there is some serious catching up to do. This lag is in spite of demonstrable advantages that using AR and VR before, after, and on the job provides.

A handful of recently-funded startups have made it their mission to “futurize” the world of construction, and so far, their progress is impressive.

Though it is far from universal, VR already sees wide use in the planning and design stages of construction projects. Reviewing models of projects with their physical dimensions realized in a three-dimensional space gives developers unprecedented insight into the relationships between elements of design and allows them to spot flaws before they become costly mistakes.

Some estimates pin the savings possible at nearly $16 billion annually.[1] Startup Paracosm has demonstrated tech that can scan accurate 3D models within minutes that give live models for comparison to the plan.[2]

VR differs from AR in its ability to transport a user to an entirely new space rather than just overlaying digital elements over the real world. This positions the technology to massively enhance the effectiveness of Building Information Modeling (BIM) and integrate it with data gathered on site.

Designers, supervisors, and workers can just as easily examine a blueprint to anticipate errors and ensure the project is moving forward on track. Yulio Technologies has taken this integration to new heights, creating heat maps of users’ attention by analyzing their gazes.[3] This gives immediate data on which elements of design do and do not work.

For its part, AR has been shown to boost productivity and safety on the job by increasing workers’ situational awareness.[4] Loose building materials can be highlighted for workers to resolve rapidly, among other solutions. In fact, the benefits of a fully-integrated kit with smartphone apps, AR headset, and smart helmet have been lauded so much that companies dragging their feet to adopt the new tech have been called, in one author’s words, “nonsensical.”[5]

These technologies do not come without their caveats. The cost of entry is still high enough to raise eyebrows. Just as well, onsite AR can be considered useless without precision to an eighth of an inch, as anything above that makes overlays look unnatural. Just as well, AR can be distracting on a dangerous jobsite if it is not seamlessly integrated into the world around a user. With time, innovators and startups are sure to resolve these negatives. By then it will not be a question of which construction firms have brought AR/VR on board, but who has not?

[1] https://www.viatechnik.com/blog/virtual-reality-augmented-reality-construction/

[2] https://www.nanalyze.com/2017/11/6-startups-construction-vr-ar/

[3] https://www.bdcnetwork.com/three-vr-ar-innovations-watch

[4] https://www.realitytechnologies.com/applications/construction/

[5] https://www.autodesk.com/redshift/ar-construction/

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More